Many potential leads are lost before they even arrive on your site. But with Klaviyo Dedicated Click Tracking, this problem is a thing of the past. Learn how this feature can transform your campaigns and boost your performance.
40% of your leads blocked by AdBlockers? Klaviyo has the solution!
AdBlockers have become a common tool for Internet users looking to avoid advertising interruptions. However, these programs also filter marketing tracking links, such as those generated by Klaviyo (trk.klclick.com). For AdBlockers, any link that seems to monitor user activity is perceived as unwanted, leading your prospects to a blank page instead of redirecting them to your site. Fortunately, Klaviyo offers an effective solution: Dedicated Click Tracking.
What is Dedicated Click Tracking and why is it essential?
Dedicated Click Tracking allows you to redirect the clicks of your emails via your own domain name, thus avoiding the blocking of AdBlockers. By replacing generic Klaviyo links with URLs that are personalized and unique to your business, you ensure that your emails really reach your recipients and that your click statistics are reliable. This method also improves the perception of your brand, increasing the trust of your subscribers.
How do I set up Dedicated Click Tracking on Klaviyo?
Activating this feature can be done in several ways:
- Configure the shipment in “dynamic” mode and contact Klaviyo support to activate personalized tracking.
- Go through a CDN, although this involves additional costs.
- Use a custom proxy script with an Nginx server for total control.
Our CRM teams at Axome are at your disposal to guide you in this technical implementation and optimize your Klaviyo campaigns. From initial setup to ongoing management, we are there to support you every step of the way.
Why adopt Dedicated Click Tracking for your campaigns?
This solution ensures that your emails reach their destination, strengthens the credibility of your communications and improves your conversion rates. It allows you to maximize your marketing efforts and offer a smooth experience to your prospects. At Axome, our expertise in CRM and digital marketing allows us to offer you tailor-made support.
Contact our e-commerce agency, specialist Shopify and Webflow, to boost your performance with Klaviyo!