Your Branding,
Fast & Well.
Forget long and expensive processes. With the method Brand Sprint, we define, design and deploy your global brand identity in record time.
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The Obsolete Heritage
The old method
Doesn't work anymore
Building a brand platform took months. 100-page PDF documents that end up in a drawer, disconnected from the reality of your site or your Ads campaigns.
It's slow, expensive, and not very agile.
- Too long production times (3 to 6 months)
- Visual identity unsuitable for mobile & web
- Disconnection between branding and conversion
The Axome approach
The Brand Sprint
An intensive and collaborative method. In a few targeted workshops, we align your strategic vision with immediate graphic execution, ready for web integration.
- Strategic alignment
Values, audiences, tone of voice. - Design system & UI: Creation of web first graphic assets.
- Global deployment: Social media, website, packaging.
Branding, Objectives
and ROI.
Image & Values
Define identity
A better image with your customers, in perfect harmony with your corporate values.
Differentiation
Deploy the image
A unique and differentiating identity universe, for better brand recognition and memorization.
Preference & ROI
Activate growth
Create brand preference to better convert! Strong design is a direct driver of growth.
Total consistency
Your brand image doesn't end with a logo. We design a complete visual ecosystem that performs at all touchpoints.
Visual Identity & Webdesign
Creation of responsive logos, typographical choices and color palettes designed for screens and accessibility.
Tone of Voice
Define your editorial line to speak accurately to your audience. Copywriting, storytelling, micro-copying.
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Social Media & Ads
Variation of your charter for Instagram, LinkedIn and Google Ads.
E-commerce integration
We don't just make images. We are technical experts. Your branding is designed to integrate natively with Shopify, PrestaShop, Webflow, WordPress or your ERP tools.
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Before collaborating, it's normal to have questions. Here are the most frequently asked answers, and if you have more, contact us
Frequently asked questions about the Brand Sprint
What exactly is a Brand Sprint?
It is a methodology inspired by Google Ventures Design Sprints. Instead of spreading brand creation over months, we focus decision-making and creation over a short period of time (a few days to a few weeks) to obtain a concrete, actionable and testable result immediately.
What is the difference with a traditional branding agency?
The classical approach often delivers heavy theoretical documents. Axome is a hybrid technical and creative agency: our branding is designed for the web, code and conversion. We don't just deliver a PDF, but assets ready to be integrated into your e-commerce site or social networks.
What do we get at the end of the sprint?
You receive a complete Brand Book (Logos, palettes, fonts, fonts, rules of use), variations for social networks, UI mockups for your website (Homepage, typical product sheet) and a tone guide (Tone of Voice).
Is it suitable for a redesign?
Absolutely. It is even the ideal use case. If your current brand is aging poorly or no longer converting, the Brand Sprint makes it possible to modernize the image while maintaining the historical DNA of the company, without paralyzing your business for months.
Are you integrating the brand on Shopify or WordPress?
Yes. Axome has dedicated technical teams. Once the Brand Sprint has been validated, our front-end developers can implement your new identity on Shopify, WordPress, Webflow, PrestaShop or via custom development, ensuring technical performance.
What budget should be planned?
Our Brand Sprint offers are lump-sum to avoid unpleasant surprises. The budget varies according to the depth of the deliverables (identity only vs identity + complete web versions). Contact us for an accurate estimate adapted to your needs.
Three areas of expertise, one single ambition: yours
Branding Expertise and Global Digital Strategy
In a saturated digital ecosystem, brand identity is no longer limited to a simple logo or a static graphic charter. At Axome, we address the global digital strategy through the prism of performance and omnichannel consistency. Our Brand Sprint methodology makes it possible to merge the imperatives of emotional marketing with the technical constraints of today's web. Whether you are a pure e-commerce player or an industry in full digital transformation, your image must be a vector of immediate trust and support your conversion goals.
We design responsive visual identities, designed “mobile-first”, capable of adapting to both a Shopify header and a dynamic Social Ads campaign. This rigor in artistic direction (AD) ensures that each point of contact with your prospects reinforces your positioning and your memorability in the market. The core of our expertise lies in the creation of Design Systems scalable. Instead of freezing your brand, we create libraries of living components. This makes it easier for your marketing teams and developers to work.
Beyond the visual aspect, we work in depth on Tone of Voice and content strategy. A strong brand is expressed clearly and carries intelligible values. Our in-depth knowledge of platforms (Shopify, PrestaShop) allows us to anticipate implementation challenges from the moment of creation to guarantee web performance (Core Web Vitals). Once the Brand Sprint is over, we activate acquisition levers (SEO, SEA, Social Ads) that capitalize on this new identity. Branding then becomes a real asset in the service of your ROI.