Marketplace Strategic & Technical Support
Amazon, Cdiscount, Rakuten, ManoMano or TikTok Shop. We integrate your Shopify catalog with market leaders and drive your overall growth.
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They perform on Amazon with Axome
We connect your Shopify to the leaders
Retail Media: Amazon Advertising Strategies & Marketplaces
Launching your products on Amazon or other marketplace is no longer an option, it is a strategic necessity to test internationally or acquire new customers. However, the algorithm is ruthless and flow management can become a technical nightmare.
Higher conversion rate vs traditional site
E-commerce sales captured by Amazon
The Axome Global Approach
- Strategy & Profitability: Range audit, pricing and margin calculation after FBA fees.
- Automated flows: Shopify connection via Channable or Shopping Feed. No more manual entry.
- A+ content & visuals: SEO optimization of titles and stop-scroll images for conversion.
Audit and Optimization of your product flows
Our proven methodology to secure your launch and scale your sales.
Audit & Strategy
Competitive analysis (scraping), choice of eligible products, pricing strategy and logistics (FBA vs FBM). We define where the value is.
Strategy Team
Technical Setup & Flow
Seller Central account creation Setting up feeds via Channable/Shopping Feed to sync inventory and orders with your Shopify.
Technical team
Sheet Optimization (SEO)
Creation of A+ content, rewriting titles for Amazon SEO, and production of alternative visuals based on customer feedback (IA analysis).
Content Factory
“Honeymoon” launch
Activation of the algorithmic boost phase (7 to 28 days). Targeted campaigns and promotions to generate the initial sales peak and first reviews.
Growth
Team training
Transfer of skills to manage Seller Central. Q&A and resources to make your teams autonomous in daily management.
Training
Run & Monitoring
Monthly support. Monitoring of KPIs, Buy Box management, stock alerts and continuous adjustment of the advertising strategy.
Recurring
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Before collaborating, it's normal to have questions. Here are the most frequently asked answers — and if you have more, contact us:)
Your questions about Amazon
Isn't Amazon going to cannibalize my Shopify site?
This is a common but often unfounded fear. Amazon reaches a different clientele, often loyal to the Prime subscription, who would not have purchased on your site. It is an additional acquisition channel. We are precisely working on pricing and product offerings to differentiate the two channels.
Do I have to use FBA (Shipped by Amazon)?
No, but it is highly recommended to win the “Buy Box” and benefit from the Prime badge, a key conversion factor (x3). We analyze your margins to determine if the FBA cost is absorbable or if FBM management (Shipped by you) is preferable for certain large products.
How do I sync my Shopify and Amazon inventory?
We use robust feed managers like Channable or Shopping Feed. This makes it possible to centralize management: a sale on Amazon instantly decrements your Shopify stock, avoiding any risk of overselling.
Can I sell internationally?
Absolutely. Once the France (FR) market is under control, Amazon makes it possible to open the DE, UK, IT, ES marketplaces very easily (Pan-European). We support you in locating product sheets and ensuring tax compliance.
What is the “Honeymoon” period?
It is a grace period of 2 to 4 weeks where the Amazon algorithm artificially highlights your new products to test their potential. This is the critical moment when we focus our marketing efforts to generate maximum sales and reviews in order to maintain the ranking.
Do you provide EAN/GTIN codes?
No, official barcodes (GS1) must be provided by you. They are mandatory to create product sheets on Amazon. However, we guide you on best practices to avoid catalog errors related to GTINs.
Three areas of expertise, one single ambition: yours
Multi-Marketplace expertise: Amazon, Rakuten, ManoMano...
The marketplace ecosystem is no longer limited to the giant amazon. To maximize their visibility, e-retailers must adopt an omnichannel strategy. Axome supports you on general platforms such as Cdiscount or Rakuten (ex-Priceminister), historical players in France, but also on specialized verticals such as ManoMano for crafts.
More recently, the emergence of Social Commerce with TikTok Shop offers unprecedented viral opportunities for brands.
Our role is to identify the most relevant channels for your product type and to structure your presence where your customers are.
The technical management of these multiple channels is based on rigorous centralization via flow managers such as Channable. We connect your Shopify to intelligently distribute your catalog: stocks are unified, prices can be adapted by platform, and orders go directly back to your back office.
On the marketing side, we adapt the content to the codes of each marketplace: rigor for Amazon, packaged offers for Rakuten, or video creativity for TikTok. We manage your Ads campaigns to guarantee a positive ROAS and transform these marketplaces into real profitable growth drivers.