Unicef: a Shopify migration to reconcile e-commerce and solidarity commitment.
Following a change of service provider, UNICEF France needed to relaunch its direct sales and secure its fundraising. The challenge: to modernize the user experience and to make product purchases and donations coexist fluidly.
To respond to this, we orchestrated a migration to Shopify Advanced, the only architecture capable of unifying these complex journeys with performance and agility.
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UX/UI at the service of emotion and conversion
Behind this project, a simple desire: to put people back at the heart of the act of giving.
We therefore imagined an immersive interface, supported by content produced in the studio, combining packshots and life scenes.
To remove the last obstacles to generosity without breaking this fluidity, we have integrated a dynamic calculation of the real cost after tax deduction, instantly reassuring the donor at the key moment of his decision.
The whole thing is based on a mobile-first UX, designed for smooth navigation and spontaneous decisions, regardless of the terminal.
When technology adapts to the specific challenges of giving
To meet the specific challenges of UNICEF, we have designed a completely tailor-made technical architecture.
At the heart of the device, a hybrid architecture with middleware. Its role: to orchestrate data exchanges between Shopify and third-party tools. Concretely, this “smart bridge” centralizes, sorts and redirects flows in real time, without human intervention.
Another key feature: the management of tax receipts. Unlike traditional e-commerce, some orders need to generate a receipt. The connector automatically identifies eligible products and transmits the data to the UNICEF CRM, allowing tax receipts to be issued in a fully automated manner.
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Beyond technology: a meaningful commitment
For Axome, this launch goes beyond the simple e-commerce framework. Each year, we support a cause that is aligned with our values and UNICEF came naturally.
Our ambition has been to put the power of Shopify at the service of a complex ecosystem so that technology disappears in favor of social impact. Optimizing this platform is our concrete way of contributing to the financing of actions in the field.
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Conclusion
This redesign offers UNICEF France an efficient, modern collection tool that is perfectly integrated into its historical information system. By removing technical friction, the new store allows the organization to focus on its core mission: acting for each child.
