Performance & CRO support: Maximize your results
More sales, more leads. Our expertise in Conversion Optimization (CRO) improves each key stage of the user journey to maximize your online results.
Let's improve
your conversion rates
Conversions based methodology
Understanding behavior
Our methodology focuses on understanding user behavior to maximize results.
Dedicated CRO expert
Customized strategy
A specialist accompanies you with a tailor-made strategy, regular monitoring and recommendations based on data analysis.
Multidisciplinary agency
UX/UI mastery
Our team masters UX/UI, SEO and web development (Shopify/Custom), guaranteeing complete and technically viable optimization.
How do our solutions boost your AOV?
CRO doesn't stop at the color of a button. We analyze the deep structure of your offer to unlock your sales potential. A proven methodology that combines the creativity of the agency with the rigor of technical integration.
Sales & Product Performance Analysis
We dive into your transactional data to identify your “Locomotives” products (Best-Sellers) and your “Dead Weights”. This Pareto analysis allows us to optimize merchandising, to review your psychological pricing strategies and to prioritize high-margin products in the user journey.
Catalog Structure & Offer
A poorly structured catalog kills conversion. We audit the consistency of your collections, the clarity of your product sheets and the relevance of your associations (Cross-selling/Up-selling). The objective: to increase the Average Order (AOV) without additional friction.
Navigation & Search Engine
The user should never search. We optimize your Mega-Menus, your faceted filter systems (Faceted Search) and the relevance of your internal search bar (Algolia, Doofinder, Shopify Search). Smooth browsing reduces the bounce rate by over 40%.
Tree structure & Technical SEO
A good tree structure serves both the user (UX) and Google (SEO). We restructure your categories to create powerful semantic silos, thus optimizing internal networking. The result: better indexing and simplified product discovery.
The services of our CRO agency
Behavior analysis/UX/UI study & indicators /Recommendations & Report
Setting up the tests/Analysis of the results/
Detailed report
Ongoing Optimization/Regular Customer Points/Monthly Report
Our CRO service
Monthly in detail
conversions by boosting the engagement of your visitors.
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What is CRO and why is it important?
CRO (Conversion Rate Optimization) consists in analyzing and optimizing your site to transform more visitors into customers or prospects. By improving the user experience (UX), CRO helps you maximize the return on investment of your existing traffic without necessarily increasing your advertising budget.
Can I combine CRO and SEO?
Absolutely. CRO and SEO work in synergy (SXO). SEO attracts qualified traffic, and CRO ensures that this traffic converts. By combining the two, you optimize both acquisition and profitability.
How long does it take to see results?
The first results can generally be observed in 1 to 3 months, depending on the complexity of the optimizations implemented and the volume of traffic on your site. However, CRO is an iterative process that gives increasingly significant results over the long term.
How does CRO differ from SEO?
SEO (Search Engine Optimization) aims to improve the visibility of your site on search engines to attract more traffic, while CRO focuses on optimizing the performance of your site to convert this traffic into concrete actions (purchase, registration). The two are complementary: good traffic without conversion has no real value.
Which sites benefit the most from CRO?
CRO is particularly beneficial for e-commerce sites (especially Shopify and PrestaShop), sites generating leads, and sites with high traffic. However, any business with a conversion objective can take advantage of it to improve its commercial performance.
Do I have to have a lot of traffic to do CRO?
Sufficient traffic volume is necessary for reliable A/B testing results. However, CRO also includes optimizations based on qualitative analyses (heat maps, user journeys) that are very effective even on sites with moderate traffic.
What does AB/testing consist of?
A/B testing consists of comparing two versions of a web page (or of an element such as a button) to identify which one performs best. This allows you to progressively optimize your site according to the real preferences of your visitors, and not according to intuition.
What are the KPIs monitored?
The main KPIs include overall conversion rate, bounce rate, time spent on pages, cart abandonment rate (critical in e-commerce), and interactions with CTAs (Call-to-Action).
Is the CRO asking for technical changes?
Depending on the tests, technical adjustments may be necessary (forms, layout, speed). At Axome, these changes are designed to be simple to implement and always adapted to performance objectives without burdening your site.
Three areas of expertise, one single ambition: yours
In-depth Expertise: CRO Strategy, UX Design and E-Commerce Performance
Audit & Behavioral Analysis
Conversion rate optimization (CRO) is the most powerful growth driver for online retailers today. A successful CRO agency is not content with cosmetic changes: it must audit the entire sales funnel, from the acquisition landing page to the order confirmation page (Thank You Page).
Quantitative data analysis via Google Analytics 4 (GA4) makes it possible to precisely identify drop-off points in the funnel, while qualitative analysis (Hotjar, Microsoft Clarity) reveals users' behavioral frustrations. By crossing this data, we isolate UX frictions to transform them into revenue opportunities.
Technical Performance & Mobile First
In an ultra-competitive e-commerce environment, technical performance and “Mobile First” have become crucial. Google algorithms (Core Web Vitals - LCP, CLS, FID) penalize slow sites, directly impacting your Google Ads Quality Score and your SEO.
Our technical approach on Shopify and PrestaShop integrates the drastic optimization of load times, the compression of assets and the improvement of the front-end code to guarantee instant navigation. A fast site reassures the user and encourages impulse buying, especially on mobile, where more than 70% of e-commerce traffic now takes place.
Checkout, SXO & Profitability
Checkout optimization is a science in its own right. We are working on reducing fields, integrating express payments (Shop Pay), and reinsurance. On Shopify Plus, we're using “Checkout Extensibility” to increase Lifetime Value (LTV).
Finally, CRO is inseparable from a profitable acquisition strategy (SXO). Optimizing your conversion rate makes it possible to mechanically make your advertising investments profitable (ROAS). By converting better, you lower your customer acquisition cost (CAC) and free up the budget to scale. It is this holistic vision that defines the Axome approach.