Unleash the power of your customer base
Axome defines your global CRM strategy and deploys the solution most suited to your ambitions and your budget: Klaviyo, Omnisend, Shopify Email or Shopimind...
We master the Shopify CRM ecosystem
Use only a tenth of the functionalities of your CRM solution, or stick with a basic solution when your segmentation needs explode. It's the Tool/Need mismatch.
We analyze your Data, your budget and your internal resources to select THE right tool. Then, we build the retention strategy based on the strengths of this tool.
Consulting agency before being integrators.
The CRM market is full of solutions. Each has its strengths: the data power of Klaviyo, the omnichannel nature of Omnisend, the native simplicity of Shopify Email or the French approach of Shopimind.
Our agency role is to remain agnostic. We don't sell licenses, we sell performance. We guide you to the ecosystem that will maximize your LTV (Lifetime Value) without exploding your acquisition costs.
- Technical & budgetary benchmark
- Lossless data migration (GDPR compliant)
- Global retention strategy (Email, SMS, Loyalty)
Our global CRM methodology
From initial audit to advanced automation, we structure your retention and loyalty division.
Audit & Selection
We analyze your current stack and recommend the most relevant solution (Klaviyo, Omnisend, etc.) according to your digital maturity.
Relationship strategy
Design of the sales promotion plan (PAC) and definition of automated scenarios (Flows) to cover the entire customer life cycle.
Technical implementation
Connection to ERPs, deliverability setup (DNS, DMARC), template design and training your teams in the chosen tool.
Average email revenue after optimization
Major CRM solutions mastered by the agency
Data-Driven Strategies
and ROI-oriented
Some projects we are proud of
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Before collaborating, it's normal to have questions. Here are the most frequently asked answers — and if you have more, contact us:)
Your questions about choosing your CRM
Is Klaviyo mandatory to succeed on Shopify?
No, not necessarily. Although Klaviyo is the leader thanks to its depth of data, it can be oversized (and expensive) for some brands. For simpler needs or tight budgets, Shopify Email or Omnisend can offer a better initial ROI. We audit your needs to tell you frankly.
What is the difference between Omnisend and Klaviyo?
Klaviyo excels in granular data segmentation and predictive analytics. Omnisend is often distinguished by its ease of omnichannel implementation (SMS, Web Push) and its ergonomics. The choice often depends on the composition of your marketing team and the complexity of your data flows.
Shopimind: why choose a French solution?
Shopimind is an excellent alternative for merchants looking for responsive French-speaking support and strict native GDPR compliance. They offer original features such as physical mail reminders or Facebook Messenger, which we integrate into our global strategies.
Can you migrate my account from Mailchimp to Klaviyo/Omnisend?
Yes, migration is our technical specialty. We don't just transfer emails: we migrate segments, engagement history, and IP warming up your new account to avoid landing in spam from day one.
How do you integrate SMS Marketing?
Most modern tools (Klaviyo, Omnisend, Yotpo SMS) integrate SMS. Our strategy is to use it sparingly for critical information (delivery, VIP drop). We're unifying Email and SMS databases to create consistent marketing pressure.
Do you only do technical work or do you also do writing?
We are hybrids. We manage the technique (flow, deliverability) but our Content division also produces designs (responsive templates) and persuasive copywriting for your campaigns. It is the combination of technique and creativity that generates performance.
Three areas of expertise, one single ambition: yours
CRM & Email Marketing Agency: An agnostic vision for your growth
In the complex world of e-Commerce, choosing your technological stack has become a strategic challenge. As aCRM and Retention expert agency, our mission is to understand your growth challenges, the structure of your database and your human resources before recommending a technical solution. Whether Klaviyo, Omnisend, Shopify Email or Shopimind, the tool must be at the service of your relational strategy, and not the other way around.
For brands in an aggressive scaling phase with a strong need for predictive analytics, Klaviyo often remains the market reference. Its ability to ingest millions of data points and create ultra-dynamic segments is unparalleled. However, for e-retailers looking for an all-in-one solution that natively integrates push notifications and is easy to use for small teams, Omnisend may prove to be a smarter and more economically viable choice. Our expert role is to present these nuances to you objectively.
We don't forget emerging or local solutions. Shopimind, a French player, offers proximity and innovative features on Prestashop. On the other hand, for brands starting out on Shopify with a simple catalog, Shopify Email makes it possible to launch the first own and integrated retention campaigns without major technical friction. Axome masters the implementation of each of these platforms, guaranteeing a flawless installation.
Beyond the choice of software, the core of our added value lies in Global CRM strategy. A tool, however powerful it may be, does not convert by itself. Our CRM consultants work on RFM segmentation (Recency, Frequency, Amount) to identify your VIP customers, your at-risk customers and your hot prospects. We then script automated paths (Flows): reception, post-purchase reinsurance, intelligent cross-sell, recovery of inactive people. It is this logical architecture that generates recurring revenue.
The connection with your global ecosystem (ERP, POS, Loyalty Program) is also crucial. As a technical agency, we ensure that your CRM communicates perfectly with the rest of your infrastructure. We synchronize omnichannel data so that a purchase in a physical store is correctly reported in Klaviyo or Omnisend, allowing a unified 360 degree view of the customer (or Global vision).
Finally, we support our customers over the long term. CRM is not a “one-shot” project. The algorithms of ISPs (Gmail, Yahoo) are changing, buying behaviors are changing. We are constantly monitoring and A/B optimizations on your email subjects, your sending timings and your offers. Choosing Axome is choosing a independent consulting agency that places the profitability of your customer base above any software preference.