Enhance your brand and maximize conversion
Aesthetics without strategy is just decoration. Whether to sell or convince, we transform your visual identity into a digital performance driver (Sales & Lead Gen).
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UX is the new brand.
On an e-commerce site as well as on a corporate service site, the UI is at the service of UX to streamline the journey, reassure the visitor and trigger action. At Axome, we see user experience as a strategic investment. A fluid UX transforms a simple visit into a business opportunity: a validated purchase or a contact form sent.
The reality of the market
- A beautiful showcase site that does not generate leads is a failure.
- Complex navigation causes 50% of B2B prospects to flee.
- Mobile is the first point of contact, even in B2B.
The Axome response
We merge branding and efficiency on all technologies (Shopify, PrestaShop, WordPress, Webflow, Customized) to engage your users.
Find out how we are turning these strategies into concrete successes: explore our latest achievements
Our approach to digital design
A rigorous methodology for e-retailers and service providers.
The dual skill: DA & Conversion
Our AD does not just format a graphic chart. It turns it into a persuasion tool. Whether it is to validate a basket or encourage a request for a quote, our designers combine brand sensitivity and ROI efficiency.
Design System
Visual consistency for your brand platforms, intranets or online stores.
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CRO optimization
A/B testing and journey analysis to maximize the number of qualified contacts or sales.
Mobile First
Your B2B or B2C customers now consult you primarily on mobile. Our approach goes beyond simple responsive design. We design native experiences designed for tactile use: navigation at the bottom of the screen (Thumb Zone), expanded CTAs, simplified sequential forms and “swipe” interactions.
Design for Everyone, Perform Everywhere
Web perfomance
Vitality & Core Web Vitals
Speed is not an option, it is the first UX feature. A slow site destroys conversion and SEO. Our UI designers work in symbiosis with developers to ensure lightweight pages. Optimization of assets (WebP/AVIF), reduction of the DOM and strict compliance with Google performance indicators. The result: an instant seamless experience that keeps the user engaged.
Accessibility
Inclusion & Digital Accessibility
Ethical design is inclusive design. Digital accessibility standards are evolving and becoming essential. Axome integrates accessibility best practices right from the design stage. Sufficient color contrasts, legible font sizes, keyboard navigation, and semantic markup for screen readers. We design interfaces that can be used by everyone, without sacrificing aesthetics.
Our impact in figures
creative experts
UX/UI experts
projects for 20 years
Trainings & Innos
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Ready to transform the experience
of your users?
Do you want to offer your users an exceptional visual and interactive experience while boosting your conversions? Contact us today to discuss your DA, UI, UX, web design, and CRO needs. Our creative team is ready to propel your website to success.
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Before collaborating, it's normal to have questions. Here are the most frequently asked answers — and if you have more, contact us:)
Understanding our approach to Design
for E-commerce and Corporate
Is UX important for a showcase/corporate site?
Absolutely. On a service site, “conversion” is the establishment of contact (lead). Poor UX discourages visitors from filling out a form or finding your number. We structure information to reassure and guide you to contact, just as we guide you to purchase in e-commerce.
How does AD influence performance in practice?
The AD creates the first impression (credibility). For a corporate site, a premium image justifies your prices. For e-commerce, it reassures about security. A controlled artistic direction prioritizes information so that the key message can be read and understood in a few seconds.
What technologies are you working on?
We are experts in a wide range of solutions to meet each specific need. For e-commerce, we master Shopify and PrestaShop. For showcase and corporate sites, we excel on WordPress and Webflow. Finally, for complex projects with specific needs, we carry out development tailoring (Symfony/React). Our UX methodology applies to the tool, not the other way around.
How do you manage Mobile First in B2B?
B2B decision-makers often consult in mobility (smartphone, tablet). We design interfaces where crucial information is immediately accessible, with contact areas (call buttons, simplified forms) adapted to touch.
Are you integrating SEO into the design phase?
Yes, as soon as the wireframe. Title structure (Hn), location of texts for SEO, internal networking: the design is designed to please Google as well as your visitors, whether to position products or service pages.
What are the deliverables at the end of the design phase?
We deliver interactive mockups (Figma/xD), a complete Design System (style guide, UI components) to ensure the future consistency of your brand, and all assets optimized for web integration.
Three areas of expertise, one single ambition: yours
Axome Expertise: Design and Conversion for E-Commerce & Institutional Sites
The performance of a website is not only measured by immediate turnover, but by its ability to transform an anonymous visitor into a qualified contact or a loyal customer. As a global digital agency, Axome applies a rigorous UX/UI methodology to all types of projects: e-commerce platforms (Shopify, PrestaShop), showcase sites (WordPress, Webflow) or tailor-made B2B portals. Our conviction is simple: a presentation site must be as efficient as an online store. Where e-commerce aims at the basket, the corporate site aims at the lead (form, call, download). In both cases, the UI should eliminate friction and guide the user to the defined objective.
Our artistic direction (AD) strives to enhance your brand image while strengthening your credibility. For a service company or an industrial player, UX design makes it possible to popularize complex offers, to structure the arguments and to reassure the decision-maker. We integrate the “Mobile First” codes because decision-making, even in B2B, often starts on a smartphone. Our designers work in synergy with SEO experts to ensure that the information architecture promotes positioning on search engines, thus guaranteeing visibility and qualified traffic.
Beyond the visual aspect, we work in depth on Tone of Voice and content strategy. A strong brand is expressed clearly and carries intelligible values. Our in-depth knowledge of platforms (Shopify, PrestaShop) allows us to anticipate implementation challenges from the moment of creation to guarantee web performance (Core Web Vitals). Once the Brand Sprint is over, we activate acquisition levers (SEO, SEA, Social Ads) that capitalize on this new identity. Branding then becomes a real asset in the service of your ROI.