Pim, datamodel

Product data is your most valuable asset

Structure, enrich and distribute your catalogs. Axome designs your Data Model and integrates PIM leaders (Quable, Akeneo) to fuel your Shopify strategy.

Réalisation client Axome - visuel projet 5
Réalisation client Axome - visuel projet 3
Réalisation client Axome - visuel projet 4
Réalisation client Axome - visuel projet 2
Réalisation client Axome - visuel projet 1
Réalisation client Axome - visuel projet 7
Interface mobile site Schott - Refonte Shopify par Axome
Deux femmes portant des serviettes jaunes sur la tête et lunettes de soleil lisant un magazine Beauté Club.
Plusieurs vêtements sur des cintres en bois portant la marque Cotélac, dont un vêtement bleu avec motif floral vert et détails orange.
Un homme pousse un chariot élévateur électrique jaune transportant un rouleau de câble rouge dans un grand entrepôt avec des étagères remplies de cartons et palettes.
Réalisation client Axome - visuel projet 3
Réalisation client Axome - visuel projet 5

We master the two leading tools on the market.

Quable
HISTORICAL PARTNER
Akeneo
ADVANCED EXPERTISE
We master the two leading tools on the market.
HISTORICAL PARTNER
ADVANCED EXPERTISE
Obstacles to growth

• Chaotic multilingual: Translations managed in separate Excel files, without context.

• Incomplete data: Products published without photos or technical descriptions, impacting the conversion rate.

• Manual processes: No validation workflow, high risk of human error.

Axome Performance

• Workflows & Completion: Tracking dashboards. Nothing is published if the 100% mark is not reached.

• Generative AI: Automated creation of rich descriptions and instant contextual translation.

• Broadcast: Optimized syndication of flows to marketplaces and comparators.

“Thanks to Axome and the Quable solution, we have succeeded in obtaining an own product repository, with a data model that can be fully managed by us. This solution structures data to optimize collaboration, reduce deadlines and facilitate the management of marketing actions.”

Portrait de Fanny Tallon, responsable digitale groupe chez Obut.
Fanny Tallon
Digital director of La Boule Obut

Technical architecture
& Data Mode

A modular approach that combines PIM, flow management and Artificial Intelligence.

Multilingual & Internationalization

Manage your content locally (by country) or globally. Our Data Model integrates regional specificities (currencies, units of measurement, standards) to deploy new markets without technical effort.

Workflows & Validation

No more emails. Assign tasks (writing, translating, photo) and track progress through visual workflows directly in the PIM.

MarketPlaces connectivity

Beyond Shopify, we connect your PIM to ShoppingFeed (or others) to finely manage your marketplace flows (Amazon, Google Shopping) and optimize your margins.

AI Enrichment & Completion Scoring

Boost your productivity. AI generates unique SEO descriptions based on your technical attributes. The system of Completion Scoring automatically blocks the distribution of incomplete products to guarantee impeccable catalog quality.

Concrete results
Some projects we are proud of
Group of five people sitting around a wooden table in a dark room, looking at a large computer screen.

Before collaborating, it's normal to have questions. Here are the most frequently asked answers — and if you have more, contact us:)

We clarify everything, without jargon

Frequently asked questions about PIM

(06)

Why Quable or Akeneo with Axome?

As a historical partner of Quable and an Akeneo expert, we guide the technological choice according to your specific needs (B2B vs B2C, complexity of the Data Model). We don't sell a license, but a tailored architecture that integrates seamlessly with Shopify.

What is the ROI of a PIM project?

ROI is measured on three axes: team productivity (end of Excel copy and paste), the reduction of Time-to-Market (faster online publication) and the increase in the conversion rate (complete and reassuring product sheets). Catalog management time is often divided by 4.

How does the connection with Shopify work?

We use robust API connectors. The PIM becomes the master of product data. When a product is 100% complete in Quable or Akeneo, it is automatically pushed into Shopify, including images, variants, SEO tags, and metafields for filters.

Are you managing data migration?

It is a crucial step. We clean, deduplicate and restructure your existing data (from old flat files, CSV or SQL databases) before importing them into the new PIM Data Model.

What is Upsellr used for in architecture?

Upsellr acts as an intelligent flow manager. Once the data is clean in the PIM, Upsellr formats and optimizes it for each marketplace (Amazon, La Redoute, Cdiscount) or comparator (Google Shopping), thus maximizing your external visibility.

What is the difference between PIM and DAM?

PIM (Product Information Management) manages textual and technical data. DAM (Digital Asset Management) manages media (visuals, PDFs, videos). Quable and Akeneo integrate media management features, but we can also connect external DAMs if needed.

PIM Expertise Glossary
& Data Management