Redesign of the Hast.fr site - Webperf, Cross-channel and UX

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Mission

Hast.fr aimed to achieve two major goals with its redesign:

Improve web performance by reducing load times and optimizing the user experience on different devices.

Integrate a cross-channel strategy to provide a seamless shopping experience across multiple sales channels, including the website, mobile applications, and physical stores.

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Answer

To achieve these objectives, various actions have been undertaken:

Web Performance Improvement : Optimization of images, minification and compression of files, use of a CDN and improvement of mobile responsiveness.

Cross-channel Strategy Integration : Analysis of the customer journey, integration of online and in-store stocks, introduction of the Click & Collect option, and implementation of a unified loyalty program

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Result

After the redesign, Hast.fr registered significant improvements:

Web performance : Substantial reduction in load time and bounce rate, with an increase in conversion rate.

Cross-channel strategy : Increased customer engagement and in-store sales through a more consistent and integrated shopping experience.

Global Impact : The initiatives not only made the site faster and more pleasant to use, but also strengthened Hast's position in the market by offering an omnichannel shopping experience.

The redesign therefore had a positive impact on the turnover and reputation of the Hast.fr brand.

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