Redesign of the site Aime: The customer experience redesigned under Shopify
Founded by Mathilde Lacombe and François Morrier, Aime embodies a modern and responsible approach to beauty, combining skin care and nutricosmetics. With clean and effective products, the brand aims to nourish the skin from within. In this dynamic, the e-commerce site has been completely redesigned to offer a fluid, refined user experience and focused on customer support, while enhancing the Aime universe.
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Sleek design for an optimized customer experience
During the redesign of the site, the challenge was to respect the fundamental values of the brand while offering a modern and effective user experience (UX) and user interface (UI). The site design has been redesigned to be both simple, clean and effective, offering smooth and intuitive navigation. Each page is designed to highlight the brand's products and universe, while making it easy for users to find what they're looking for.
The work on UX/UI has made it possible to create a site where the user is guided fluidly to the product that suits them. The experience is designed to make navigation pleasant and product discovery intuitive, with particular care given to information architecture.
The redesign of skin diagnostics: A personalized guide for each user
One of the major innovations of this redesign is the implementation of an interactive skin diagnostic tool. The latter helps users determine which products are best for them, based on their specific needs. The interface was designed to be intuitive and fast, allowing for a smooth and frictionless experience. The objective is to personalize the shopping experience by guiding the user to the right products, while strengthening brand commitment.
Product sheet: Clarity and prioritization of information
The product sheet has been redesigned to offer a clear prioritization of information. Each product has a detailed and structured presentation, allowing the user to easily access key information: composition, benefits, method of application, and customer reviews. This approach ensures a better understanding of the products and helps users to make their choices with confidence.
Focus on the Side Cart: A basket optimized for UX
Another core element of this redesign is the Side cart, which offers a smooth and optimized addition to the cart experience. This feature allows users to easily add products to the cart while continuing to browse, without leaving the current page. This process is simplified to encourage the addition of additional items, including samples, while maintaining a clear overview of the basket. This solution aims to make the shopping experience even smoother, encouraging the user to complete their order without friction.
The benefits of Shopify for this redesign
Choosing Shopify for this redesign was decisive in meeting the specific needs of the Aime brand. Shopify is a flexible and robust solution, perfectly adapted to the requirements of an e-commerce site of this size. It offers an intuitive user interface and powerful back office management tools, allowing for optimized management of products, orders, and customers. In addition, the platform is designed to be scalable, thus ensuring that the site can easily adapt to future brand developments.
Thanks to Shopify, the redesign of the site improved technical performance and offered a modern and fluid customer experience. The solution also offers perfect integration with marketing and analytical tools, allowing the Aime brand to better understand its customers and adjust its strategy accordingly.
