Migrating Salesforce to Shopify and accelerating omnichannel performance

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UX/UI: the power of colorful design, the simplicity of the experience

The user experience has been redesigned to reflect the visual audacity of Kusmi Tea while maximizing commercial efficiency:

• Immersive design: A refined interface that highlights the brand's iconic “color block”.
• Optimized shopping journey: Simplified navigation by moments of consumption (Detox, Morning, Sleep) and by aromatic notes.
• Mobile & Cross-selling Performance: An ultra-fast order tunnel coupled with product recommendation algorithms to boost the average basket without friction.

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From Salesforce to Shopify Plus: choosing agility

With this migration, Kusmi Tea is not only changing platforms. It changes its logic.

Moving from Salesforce Commerce Cloud to Shopify Plus means leaving an environment that is often rigid, expensive and dependent on long development cycles... to regain speed, autonomy and control.

Where each evolution could become a project in itself, Shopify Plus gives teams the ability to act quickly, to test, to iterate, without burdening the technical stack.

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Above all, this project sends a clear signal: Shopify is no longer just for challengers.
Today, it is a platform capable of orchestrating complex ecosystems, by managing a demanding omnichannel approach: synchronization of stocks in real time, connection to the Akeneo PIM, management of a global loyalty program... all in a more flexible and sustainable architecture.

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Addressing the technical challenges of omnichannel

Migrating an actor like Kusmi Tea is not just about moving a site. It means guaranteeing perfect continuity between digital and retail. The challenge was simple on paper: a unified stock between shops and e-commerce, but extremely structuring in its implementation.

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The success of the project is based on a fine integration of the entire ecosystem:

• Data control (PIM Akeneo)
  A tailor-made connector has been developed to manage all the complexity of the catalog: bulk, bags, boxes... with a logic of dynamic variants perfectly aligned between PIM and front.
• Omnicanality & ERP
  Bidirectional synchronization makes it possible to unify flows between retail and web, with inventory updates in real time, regardless of the point of sale.
• KusmiKlub Loyalty
  The loyalty program has been completely redesigned through specific development, to offer a truly unified experience: customer recognition, benefits and history, both online and in store.

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Conclusion

The transition from Salesforce to Shopify Plus allowed Kusmi Tea to reach a major technical and strategic milestone. The relevance of UX choices and the solidity of technical integration have resulted in an exceptional performance indicator: a conversion rate of 4% from the first week of going live.