Project x Paris: an e-commerce designed for street culture
Project X Paris (PXP) was born out of the hustle and bustle of the streets, drawing inspiration from music, art and sport. The brand quickly established itself as a major player in streetwear in France, thanks to its contemporary touch.
By migrating to Shopify Plus, the ambition of the redesign was twofold: to assert a stronger brand identity through UX/UI, while maintaining impeccable e-commerce efficiency.
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Refine brand image through UX/UI
To affirm the identity of PXP, we designed a bold, clean and contemporary design. The strong typography, the pace of the site and the use of XXL assets create a striking visual experience.
The home page plunges the user into a street atmosphere thanks to the video, capturing attention from the first seconds. Interactions remain simple and offer quick entries to drops, collaborations and key categories.
The product sheets extend this experience with immersive visuals, direct access to the size guide and relevant recommendations to reassure and guide the customer. Everything has been designed using a “mobile-first” approach, guaranteeing fast and uncompromising navigation, which combines the PXP attitude with e-commerce efficiency.
More than a store, a community site
The platform is designed as a place of culture that makes you want to stay and come back. The PXP live radio, installed in the footer, accompanies navigation and accentuates the lifestyle dimension of the brand.
Radar Magazine offers a media space dedicated to collaborations, interviews and streetwear trends, while the Cercle values the strongest collaborations in the form of an editorial gallery.
This architecture naturally favors the circulation between content and catalog: an editorial can lead to a selection of published products, and conversely a product sheet can open up to a story or an artist. The expected result is longer time spent, a richer brand relationship, and recurring traffic.
Shopify Plus to support brand growth and integrations
To support the European growth of Project X Paris, the choice of Shopify Plus was obvious. The power and flexibility of the platform allowed us to develop tailor-made functionalities and specific modules to meet the requirements of the brand.
Thanks to Shopify Plus, Project X Paris now has a robust technical base, capable of handling traffic peaks and evolving at the pace of their future collections and collaborations, while ensuring a smooth and secure shopping experience.
Conclusion
The redesign of the Project X Paris site is the result of close collaboration between our teams and the brand. The result is an e-commerce platform that makes no compromise between a strong brand identity, a first-class user experience, and optimized conversion performance. We are proud to have contributed to giving PXP the digital tools to continue to inspire and guide the streetwear culture of tomorrow.
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