How Shopify Plus drives omnichannel growth for a B Corp brand
FAGUO is a B Corp certified eco-responsible fashion brand that designs clothing from recycled materials. A mature, omnichannel retailer, the brand relies on a network of 57 physical stores and a strong wholesale presence. To support its growth and embody its "Fair Fashion" mission, FAGUO is orchestrating its migration from PrestaShop to Shopify Plus. The goals of this redesign: deploy a robust platform, optimize conversion rates, and unify the customer experience between the web and physical points of sale through a unified commerce ecosystem.
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Translating FAGUO's eco-responsible commitments into an experience through UX/UI
The design work centers on a modern, clean, mobile-first artistic direction. The shopping journey has been streamlined to minimize friction points: the integration of advanced search via Shopify Search & Discovery makes navigation intuitive, while visual immersion highlights the brand's carbon transparency.
To maximize conversion, the interface offers cross-selling modules and immersive Shop the lookfeatures.
Omnichannel at the heart of the experience
Unifying physical and digital channels is at the core of this new setup. FAGUO now offers a smooth, seamless customer experience through several key features:
- Custom Store Locator : a bespoke module that naturally guides users to their nearest store.
- Click & Collect : integrated directly into the checkout process for quick in-store pickup.
- E-reservation : the option for customers to reserve an item online before trying it on and purchasing it in-store.
- Omnichannel gift card : a unified payment system that can be used interchangeably on the website or in any of the 57 physical stores.
Migrating from PrestaShop to Shopify Plus
The major technical challenge was to secure the migration from PrestaShop and connect the new site to the brand's ecosystem, while anticipating the future evolution of its ERP. The agency designed a decoupled technical architecture to safeguard the Shopify Plus platform.
By isolating data processing and workflow development, logistics and marketing operations run in the background without slowing down site navigation. For e-commerce merchants, this configuration ensures unified, real-time inventory across all 57 stores.
Finally, it provides the freedom to upgrade internal tools without any website downtime.
Conclusion
FAGUO's migration to Shopify Plus demonstrates that modern infrastructure is the cornerstone of a successful omnichannel strategy. By combining conversion-oriented design with an agile technical architecture, the brand now benefits from a powerful, scalable e-commerce platform ready to support its sustainable ambitions.
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