Alliance between creativity and performance
For the release of Volume 2 of its manga, Inoxtag wanted a platform that was up to the event. Its community — one of the most committed in France — mobilizes massively at each drop. Expected result: instant traffic that is concentrated over a few minutes.
The need was twofold:
- Create an immersive site, faithful to the manga universe
- Guarantee irreproachable technical stability, even under extreme peak load.
Here's how we met the challenge of combining ultra-personalization and high performance.
The sprint: a Full Custom experience
The major constraint of this project? The weather. We had a few weeks to go from the brief to the online release synchronized with the Inoxtag live.
The creative team, led by Gaetan Plait, built an AD faithful to the manga universe: brutal, dynamic, immersive. To best serve it, we started from the base of the site of Volume 1, that we have evolved with specific developments.
Some of the key integrated elements are:
- Countdown calibrated at the launch of the site
- Specific animations for trading cards.
- Integration of 3D objects for the presentation of the products
- Mobile First Navigation fluid, essential for an audience that arrives mostly from social networks.
The challenge: Code visually heavy animations (3D, interactions) without making the page load heavier, so as not to lose the user.
Infrastructure: Shopify facing peak load
With a community as committed as that of Inoxtag, the traffic peak is to be expected.
We have chosen Shopify for its robustness and its ability to scale instantly. Our teams were on deck to monitor orders in real time.
The technical result is unquestionable:
- No slowdown despite the massive influx.
- A smooth shopping experience maintained from start to finish.
- 25% conversion rate from the first few minutes.
Where does success come from?
Our analysis tools revealed the three pillars of this success:
- Direct Traffic: A large number of users arrived by typing in the URL directly. This confirms the power of personal branding and the “event” effect of the drop.
- The Social (Instagram): The main acquisition driver, confirming the importance of the mobile experience.
- Search (SEO): An excellent organic performance that shows that the site was technically clean in the eyes of search engines.
Conclusion
The success of the Inoxtag Volume 2 site is based on a demanding triptych: rigorous planning supported by flawless project management, advanced Shopify expertise and an immersive design designed to engage the user while remaining perfectly efficient.