While it is estimated that more than 12 million French people practice running, most of them running every day in green islands only a few kilometers from home... how many are running with shoes made more than thousands of kilometers from home? This paradox is not inevitable, running with shoes made in France from recycled material is very possible. By taking over the VEETS brand, the BV Sport group, already a leader in sports compression, strives to fulfill the ambition of its founder and meet the challenge by producing the first eco-designed running shoe from 2021 and 100% made in France!
A new brand image with an assumed 100% French positioning using English words from the vocabulary of running actually written “à la française”.
A successful launch of the “1st French racing event” At points of sale and on the web.
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