WhiteFrontier is a renowned Swiss beer brand, appreciated for its exceptional quality and unique alpine flavors. The brewers at WhiteFrontier are passionate artisans who use top-quality ingredients to create exceptional craft beers. With a commitment to authenticity and sustainability, WhiteFrontier offers an incomparable brewing experience, imbued with the spirit of the Swiss Alps.
The Shopify expert teams at Axome and Studio Zerance worked closely together to develop the new WhiteFrontier site.
Thanks to their combined expertise, the new site offers a smooth and immersive browsing experience, plunging visitors into the heart of the WhiteFrontier universe. The distinct aesthetic has been maintained through meticulous design, allowing visitors to fully experience the brand while exploring the various product categories. The intuitive and user-friendly interface makes the shopping journey easier, providing customers with a pleasant and more engaging online experience.



Objective: Redesign of the e-commerce site, creation of a better customer journey and a more engaging experience.
Solution: Shopify Solution
Result: A site redesigned to make navigation more intuitive, fluid and more immersive in the brand's universe.Team: 6 people (Art Director, UX/UI Designer, Developer, Integrators, Project Manager...)
Project duration: 4 months
