Novoma site redesign: New UX and new Shopify theme
Novoma, an expert in health and wellness solutions, recently redesigned its site by switching to Shopify Plus. In collaboration with Axome, this project aimed to offer a user experience (UX) improved, optimize performance, and facilitate product management to meet the expectations of its demanding customers.
Why Shopify Plus for Novoma?
Shopify Plus has established itself as the ideal solution for Novoma thanks to its advanced features and simplified product management. The platform allows Novoma to unify its e-commerce operations while offering a smooth and fast shopping experience. With Shopify Plus, Novoma also benefits from customization tools to optimize its site according to the preferences of its customers and its sales strategy.
A fruitful collaboration with BigCheese
For this redesign, Axome worked in close collaboration with The BigCheese agency, specialist in content creation and e-commerce UX. BigCheese contributed its expertise in storytelling and branding, helping to enrich Novoma's visual identity and content. Together, the two agencies have implemented a coherent and client-centered approach, combining an impacting design with an engaging content strategy. This synergy ensured a smooth integration between the technical redesign and Novoma's brand values.
Strengthened UX and SEO
The redesign also focused on a intuitive navigation and enriched product sheets to simplify the customer journey. On the SEO side, Axome optimized the tags, the structure of the URLs, and the loading speed of the site to maximize visibility on search engines. Shopify Plus and SEO optimizations allow Novoma to capture qualified traffic and strengthen its positioning in the healthcare sector.
Axome, your partner for a successful Shopify Plus redesign
The redesign of the Novoma site testifies to Axome's expertise in creating efficient e-commerce sites under Shopify Plus. Whether it is to improve UX, optimize SEO, or integrate a content strategy with partners like BigCheese, Axome supports brands for maximum impact online. Contact us to find out more about our solutions for successful e-commerce redesigns.