Pako Litto, founded by Delphine and Diran in 2006, is a women's ready-to-wear brand that draws its inspiration from the Mediterranean charm of Marseille and Cassis. The brand is distinguished by its eco-responsible commitment, carefully choosing its raw materials and producing its collections in Italy, while mixing femininity and urban relaxation.
The renewal of their website, carried out with the Shopify platform, was a key step in improving the user experience. This technological choice made it possible to develop a UX/UI interface that highlights the unique identity of Pako Litto. Emphasis was placed on intuitive navigation and product presentation that reflects the values and spirit of the brand, making the online shopping experience both simple and enjoyable for customers.
