The main objective: to improve the ergonomics of the site, while integrating the latest Prestashop features to optimize conversions.
Our approach
Axome conducted an in-depth analysis of the existing site in order to understand user needs and areas for improvement. In collaboration with Handpresso, we defined a redesign strategy focused on UX/UI, with a complete update of Prestashop to ensure a more efficient, secure and scalable site.
- Optimizing the user experience : Redesign of the customer journey with a clean and modern design, making it easier to navigate and discover products.
- Performance improvement : Update Prestashop with the latest features for a faster site and better management of stocks and orders.
- Responsive design : Adaptation of the site to all media (mobile, tablet, desktop) for a coherent and fluid experience regardless of the device used.
The results
The redesign of Handpresso made it possible to obtain significant results from the first weeks of going online:
- Increase in the conversion rate thanks to simplified navigation and an optimized ordering process.
- Charging time reduced by 40%, improving user satisfaction and natural referencing.
- Simplified management of products and orders thanks to the integration of the advanced functionalities of Prestashop.
The Handpresso redesign project demonstrates Axome's expertise in creating efficient and personalized e-commerce solutions. Thanks to our tailor-made approach, Handpresso now has a site that lives up to its ambitions, offering a quality online shopping experience.