Gouiran Beauté, a beauty leader since 1964
Gouiran Beauté is a major player in the distribution of beauty and hairdressing products, intended for both professionals and individuals. Founded in 1964, the company has developed around a large catalog of products ranging from hair care to beauty care. Its commitment to the quality and diversity of its references has allowed it to become an essential reference in the beauty sector, with a marked presence through its physical stores and its e-commerce site.
A UX/UI redesign on Shopify designed for efficiency and performance
To meet the strategic challenges of Gouiran Beauté, the redesign of the site was carried out with a pure and structured approach in terms of UX/UI. The main objective was to support the strong identity of the brand while optimizing the efficiency of research among a vast catalog of references. Thanks to a redesign oriented to a clear and efficient user experience, navigation has been streamlined, offering precise and intuitive search filters. Shopify, a proven e-commerce platform, was chosen for its ability to offer a scalable solution, capable of effectively managing thousands of products while guaranteeing a smooth and professional customer experience.
