A look back at the AXOME Festival 2026 BBQ, the must-attend e-commerce event

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The heart of French e-commerce beat in Saint-Étienne

What started as a casual barbecue for our team has grown into one of the most anticipated informal business events in the French digital landscape. For this 2026 edition, we took things to a whole new level.

We went all out to offer our guests an immersive and festive experience:

• An immersive set design with summer vibes.
• Gamification booths to keep the energy high during our conversations.
• Dynamic entertainment featuring an exclusive DJ set.
• The launch of our exclusive lifestyle merchandise collection created specifically for the event and distributed to our attendees.

Designed to foster business synergies in a relaxed setting, our festival brought together the technical expertise of top tech providers and the strategic vision of leading brands. We were delighted to welcome 363 attendees, including 178 technology partners and 104 brands and e-retailers (including our clients and friends at Kusmi Tea, King Jouet, Payot, Faguo, La Belle Boucle, Magimix, Withings and Tediber).

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A huge thank you to the best Shopify technology partners

The success of this exceptional day would not have been possible without the unwavering support of our ecosystem partners. We would like to extend our heartfelt thanks to all the sponsors who powered our event.

On our Mainstage, key partners who support us daily in the creation of large-scale Shopify sites hosted interactive booths and engaged directly with us and our clients:

• Shopify (our major technology partner)
• Gorgias
• Nosto
• Shippingbo
• Wisepops
• Quable

We would also like to extend our warm thanks to our partners Line-up for their prominent presence:

• Klaviyo, Yotpo, Mollie, Payplug, DPD France, Reversia, Bigblue and Mondial Relay.

Finally, a big thank you to our partners Backstage, essential for everyday use to perfect your online store experience:

• Simio, Dialog, Baback, Crisp, Sendcloud, Doofinder, Regulo, Axeptio, Alma, Booxi, Global, Webyn and Just.

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Putting people at the heart of the future of commerce

Showcasing the reach of our Saint-Étienne agency, our 2026 BBQ brought together partners from all over Europe, from London to Barcelona. This unique hub for exchange allowed us to build strong synergies between publishers and e-commerce brands, collectively shaping the future of online retail in the age of AI and hyper-personalization.

Beyond pure technology, this event was an opportunity to put people back at the center of the conversation. In an all-digital era, we are convinced that authentic relationships and trust remain the foundation of commercial performance, confirming our position as a key digital hub.

"This festival is a testament to the vitality of the French e-commerce ecosystem. Being able to bring all our clients, employees, and global technology partners together in Saint-Étienne is incredibly rewarding. By cultivating these close relationships and this collective energy, we continue to invent the future of e-commerce together."— Xavier Poitau, CEO of Axome agency.

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Let's build your success together on Shopify !