Datacapt: Performance and security, at the heart of a Webflow redesign
The eClinical platform designed for today's clinical trials.
Datacapt centralizes reliable data to help companies better manage their business. With a human approach and fast, simple and secure solutions, the brand facilitates the daily life of its customers.
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Create an efficient and conversion-oriented Webflow site
Datacapt wanted to modernize its online image and create a showcase site that matched its technological expertise. The objective: to offer a platform that is both efficient, aesthetic and reassuring, capable of reflecting the reliability and precision of its data management solutions.
We have focused our efforts on three major areas:
- Strengthen the credibility and modernity of the brand, through a clean design, clear visuals and a professional, trustworthy interface.
- Optimizing lead generation, by rethinking the structure of the site to maximize SEO performance.
- Facilitate navigation and clarify the prioritization of content, in order to offer an intuitive, pleasant and conversion-oriented user experience.
Our approach: design, ergonomics and performance
The project was built around a collaborative approach between our teams and those of Datacapt. We started by co-constructing the tree structure, by rethinking the structure of the site around the real needs of users and the most efficient navigation paths. This step made it possible to lay the foundations for a fluid and coherent site.
Custom graphic design then gave life to a refined, legible and reassuring interface. The visual identity is based on clear lines and a modern artistic direction, in perfect harmony with the brand's technological promise.
Customized Webflow support, from design to handling
For Datacapt, Axome provided comprehensive support, from design to team training, with a clear objective: an efficient and easy to manage site. Developed on Webflow, it offers a smooth experience for both visitors and internal teams.
The site was deployed in multilingual (French and English) thanks to Webflow Localization, in order to strengthen the international presence of the brand.
On the performance side, the integration of a Hubspot form now makes it possible to centralize lead capture and simplify contact tracking. At the same time, creating a blog offers the possibility of regularly publishing articles, a key lever to support the SEO strategy and increase the visibility of the site.
Finally, Webflow user training was provided to Datacapt teams in order to guarantee them total autonomy in updating and evolving their showcase site.
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Conclusion
This redesign thus aimed to make the Datacapt site a real digital performance tool, aligned with market standards while embodying the brand's values of innovation and proximity.
