Mineral Natural Stone: A redesign that merges design, performance and customer experience

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A UX/UI redesign that values the image and the material

The main objective of this redesign was to make the site more functional while remaining true to the brand's DNA. Each page has been redesigned to provide a more fluid and immersive experience.

• The product sheets have been completely revisited. They now offer direct access to detailed information in a gradual manner, so as not to overload the user. The objective: to allow a more intuitive search and a faster product selection.
• The collection pages have been optimized with filters adapted to each product category, allowing easier and more targeted navigation.

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An inspirational site at the service of discovery

One of the strengths of the site is its inspirational nature. Much more than a simple online store, Mineral Natural Stone offers a visual universe where products are integrated into a larger framework.

• The “Inspiration” section brings together guides, photos of achievements and tips for integrating natural stones into different spaces. This section allows visitors to project themselves and discover the multiple facets of the use of stones.
• The “Projects” section presents scenes where products are highlighted in real contexts. Each click on a scene reveals the details of the products used, making the experience interactive and engaging.

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Performance and simplicity: A site optimized under Shopify

The site was designed to provide a smooth user experience, through the use of Shopify. The platform, recognized for its robustness and ease of management, made it possible to optimize the performance of the site while offering an intuitive interface for the management of products and orders. Fast loading and accessibility on all devices ensure smooth navigation, allowing users to discover products without friction.

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