Agency commerce: why Axome is reinventing e-commerce support at NES by Nosto
The digital world is no longer content to evolve, it is changing. During the last edition of the NOSE, organized by Nosto at the Ritz, exchanges between experts (Klaviyo, Trustpilot, Axome) confirmed a fundamental trend: the era of the quantity of “hands” to code is over. Today, the power of an agency is measured by its ability to orchestrate intelligent agents.
The end of pure execution, the rise of business architects
Historically, the value of a digital agency was based on its technical workforce. The more developers lined up, the stronger the production capacity seemed to be. This model is now “finito”. AI has transformed the role of our experts: we are no longer builders building blocks of code, but data implementers.
For our customers using Shopify or other leading solutions, this means a profound change in our collaboration. We are now designing the business logic that connects your tools (Nosto, Klaviyo, Trustpilot) via code agents or complex automation tools. We no longer sell “man-time”, but technological performance.
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Why agency trading will boost your ROI
The agentic trade doesn't just automate tasks; it creates systems that can make decisions to optimize your sales. Here's what to remember from the market leaders at the NES:
- Nosto : Their engine is no longer limited to the simple recommendation of products on site. It becomes an agent that feeds LLMs (Large Language Models) to integrate your products directly into consumer AI conversations.
- Klaviyo : The CRM Manager job is switching to 80% strategy and 20% execution. The agent executes the segments and the shipments, while the human decides the vision.
- Trustpilot : In a world run by AI, trust is the supreme currency. AIs look for authoritative sources to recommend a site. Trustpilot being in the top 10 sources of authority for LLMs, your e-reputation becomes your first SEO driver.
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AI as an amplifier: the danger of automated error
Be careful though: AI is an amplifier. If your basic strategy is fuzzy or wrong, AI isn't going to fix it. It will simply industrialize your mistakes on a massive scale. LLMs are by nature “yes men”; they will validate your ideas, even the riskiest ones. This is where Axome's expertise comes in to validate the coherence of your structure before accelerating.
What do you start with? The content, again and again
To the question “What AI project should I start with?” , Axome's answer is unequivocal: The content. It is the most accessible lever and the most immediately profitable.
Whether it's text, translation, or image processing, processes are now 10 times faster than they were a year ago. Clean and structured content is the fuel for your entire ecosystem:
- SEO & GEO: To appeal to classic search engines and new AI response engines.
- Internationalization: To deploy your catalogs in a few clicks with local quality.
- User experience: By using Webflow, we create dynamic interfaces based on this highly personalized textual and visual data.
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Axome support: a native AI offer
At Axome, we didn't just add an AI layer to our existing services. We have structured a native AI offer driven by our Brand & Tech experts. Our objective is simple: to transform the productivity gain offered by agents into real growth for your business.
As testified by the teams of SCHOTT NYC BRAND During this event, the alliance between a strong brand strategy and cutting-edge technological execution makes it possible to achieve performances that redefine the standards of the sector.
