Besson Chaussures: a new step in the e-commerce experience
Besson Chaussures is an iconic French brand, recognized for its vast choice of shoes for the whole family. By combining quality, elegance and comfort at affordable prices, the brand meets the varied needs of its customers, whether for casual or sophisticated looks.
With a network of physical stores and a growing digital presence, Besson Chaussures is positioned as a reference, offering a complete omnichannel shopping experience.
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A new site designed for its users
As part of the redesign of the e-commerce site, our mission was clear: to offer a user journey in perfect harmony with the expectations of Besson Chaussures customers.
To achieve this, we have carried out in-depth work on:
- The personas : better understand the typical profiles and their needs.
- Customer journeys : identify the points of friction to streamline the experience.
- Omnichannel practices : integrate specificities such as in-store pickup.
This preparatory work made it possible to design an intuitive and engaging interface, focused on efficiency and convenience.
A revisited navigation for quick access to products
Finding the perfect pair has never been easier!
The new site offers an optimized navigation mode, designed to guide users to their favorite products in a few clicks. The categories are clear, the filters are intuitive, and the search engine has been strengthened to ensure accurate and fast results.
Fashion and advice: a renewed source of inspiration
Beyond the purchase, the Besson Chaussures site becomes a real window of inspiration. The completely redesigned “Fashion & Advice” section offers style ideas, current trends and tips for combining shoes with everyday outfits.
This enriched content reinforces visitor engagement and positions the site as much more than just a sales tool: a lifestyle companion.
An interface in line with the new identity of Besson Chaussures
This redesign is not limited to technique: it is a reflection of the modernized identity of the brand.
Colourful, dynamic and resolutely focused on its customers, the aesthetic of the new site captures the essence of Besson Chaussures while embodying its values.
A UX/UI solution that transforms the experience
The UX/UI redesign carried out by Axome made it possible to create a fluid and inspiring customer journey, perfectly adapted to the needs of users. By redesigning the interface and navigation, we facilitated access to products while offering an engaging experience, in line with brand values. This project demonstrates the crucial impact of thoughtful design in transforming an e-commerce site into a real source of inspiration.
