Re-opening campaign for the MAMC
After 19 months of work, the Museum of Modern and Contemporary Art (MAMC) is ready to reopen its doors on November 9. To celebrate this event, the museum has entrusted its communication campaign to Axome, with the mission of making an impression and encouraging the public to rediscover this emblematic place of culture and art.
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The Essence of the Campaign: The Concept of “RE”
A simple, powerful and universal concept: the campaign is based on the word “RE”, a popular term that is well known to everyone. “RE” evokes the idea of seeing each other again, of coming back, of rediscovering, and each visitor can make this message their own. By choosing this tagline, the campaign reaches a large audience in an accessible and universal way.
Infinitely Variable Communication
The choice of “RE” allows great flexibility in the messages: “To discover again”, “to come again”, “To reopen”... This common thread offers a multitude of variations that recall the main message while allowing it to be used on different media and in various contexts. The “RE” thus adapts perfectly to the various communication needs of the reopening, creating a coherent and easily memorable identity.
Evocative Graphic Design to Highlight Art
To highlight the artistic universe of the MAMC, the graphic design of the campaign recalls the construction of a work of art. Each visual captures attention through a careful composition, referring both to contemporary art and to the flagship works that the public will be able to discover when the public reopens. This aesthetic choice allows the campaign to stand out while evoking the prestige and creativity specific to the museum.
A Simple, Intelligent and Impactful Campaign
We opted for a minimalistic but meaningful approach. The message is clear and direct: it challenges, is easily restrained, and invites the public to cross the doors of the MAMC. By keeping it simple, the campaign shows an elegance that conveys the essence of contemporary art well, while stimulating public interest and curiosity for the reopening.
