Development of a Social Strategy 
Effective Media for Schleich®

Mission

Schleich® sought Axome's expertise to increase its reputation in France and gain market shares in the toy sector, a highly competitive field.

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Answer

Our approach for Schleich® was based on three main pillars: Community management and content creation: In our agency Axome - Brand & Tech Agency, we implemented effective community management and high-quality content creation to maintain strong community engagement. Social media advertising: In partnership with Ad's up Consulting, we launched advertising campaigns on social networks with goals of reputation, recruitment and traffic..
Campaigns with micro-influencers: In collaboration with Follow Agency, we conducted campaigns with macro-influencers (between 86.5k and 707k subscribers) that increased brand visibility and engaged new audiences.
It is important to note that this strategy was not implemented alone, but in collaboration with our partners in the European Digital Group. Ad's up Consulting, specialized in SEA & Social Ads strategy, and Follow Agency, an expert in influencer marketing, provided their expertise throughout the project.

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Result

Exponential growth in turnover since 2020, accompanied by an impressive increase of 19,000 followers on Instagram in the space of two years.