The strategic migration of nutrition leader QNT to Shopify
Present in more than 60 countries, the sports nutrition giant QNT wanted to reinvigorate its digital experience. What's at stake? Transforming a complex e-commerce platform into a B2C growth driver, as dynamic as the brand. The objective was to simplify international management while offering sports enthusiasts an immersive, efficient and perfectly fluid site, regardless of the country of purchase.
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Optimizing the customer experience through UX/UI
To embody the energy of QNT, we designed an interface ultra-visual and rhythmic, where immersion is the key word. By integrating interactive videos via Join Stories, the site adopts the dynamic codes of social networks: it is lively, fast and perfectly adapted to mobile uses.
The buying process becomes a real support thanks to the Product Recommendation Quiz. This tool simplifies the choice by directing each athlete to the ideal supplement according to their goals (performance, weight loss or well-being). The idea is to offer a role of online expert advisor, enriched by features from Wishlist And of Bundles (personalized packs) for a tailor-made and intuitive shopping experience.
Seamless international expansion thanks to Shopify Markets
The core of this project lay in managing a global presence within a single interface. Thanks to the deployment of Shopify Markets, QNT now manages its various markets with total agility, ensuring global price consistency and logistics adapted to each zone.
To optimize the conversion, our teams have developed tailor-made solutions, such as a dynamic delivery bar adjusting the free thresholds according to the user's location. This technical customization boosts the average basket while guaranteeing perfect synchronization of stocks internationally.
High-precision Webmastering & SEO support
Beyond the technique, the success of the project is based on a custom webmastering. Our teams took care of all the input, the implementation of the content and the visual adjustments to ensure an irreproachable result at launch. This work was combined with a rigorous SEO compliance, ensuring immediate performance as soon as it is put online.
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Conclusion
The new QNT platform marks a turning point in the brand's digital strategy. By combining advanced technical expertise (Shopify Markets, custom developments) with an immersive and conversion-oriented interface, the agency has equipped QNT with a powerful digital asset, ready to support its global growth ambitions in B2C.
