Parfums de Marly: Digitizing excellence with a tailor-made e-commerce experience.

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UX/UI design and optimization of the purchase funnel

The redesign placed image and emotion at the heart of the device. The new design, which is more premium and refined, focuses on an elegant artistic direction where video and high-definition visuals play a major role. Emphasis was placed on the fluidity of the mobile journey and visual immersion.

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To maximize customer value, we optimized the Side Cart and integrated features of native cross-selling, making it possible to offer complementary products in a fluid and non-intrusive way, thus boosting the average basket from the first interaction.

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The multi-market deployment of Parfums de Marly with Shopify Markets

The project is based on a robust architecture for a global ambition:

• Shopify Markets expansion: Complete configuration for markets USA, UK, EU and GCC (IP geolocation, multilingual, taxes and specific transport).
• Customized Store Locator: Development of an advanced tool managing a global network of distributors with customized filters.
• Data control: Merger stores and secure migration of customer, product and order data.

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Continuous management oriented towards growth and performance

Beyond the launch, we manage the growth of the brand through daily “Growth Management”. That includes the strategic deployment of Klaviyo to automate loyalty, as well as the creation of Immersive landing pages for iconic launches (Delina, Athenaïs). Each technical evolution is designed to transform commitment into sustainable commercial performance.

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The benefits of Shopify Plus: Scalability and autonomy

Shopify Plus offers Parfums de Marly total autonomy and absolute reliability during traffic peaks related to launches. The platform simplifies international management and allows the House to focus on its art, supported by an evolving, secure and efficient technical base.

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Conclusion

Thanks to this strategic redesign, Parfums de Marly now has an online store that reflects its heritage. Our daily consulting support allows the brand to continue to innovate and capture new market shares in the ultra-competitive world of luxury.

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