Breaking Free from the Standard Template: Axome's Immersive and High-Performance Redesign for Davril Supply
Launched in 2021 and migrated to Shopify in 2023, the streetwear fashion brand Davril Supply was struggling with a significant gap between its powerful creative identity and its online store, which was stuck on an underperforming generic theme. We orchestrated a complete graphic and strategic redesign. The goal was to faithfully translate the brand's artistic DNA, streamline the mobile user journey (over 85% of traffic), and optimize e-commerce levers to maximize conversion.
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Aligning the UX/UI experience with the brand's strong community identity
The artistic direction breaks away from classic minimalism to embrace a raw, textured aesthetic inspired by the 70s/80s.
- Mobile-First Approach: Restructured menu, immediate search bar in the header for direct access to collections without superfluous sliders.
- Immersive Storytelling: Integration of full-screen videos and lifestyle visuals within product grids to break e-commerce monotony.
- Optimized Product Page: Maximum focus on material quality, coupled with a dynamic "Shop the look" cross-selling module to boost the average order value.
Shopify Scalability: How to manage traffic spikes during Davril Supply's e-commerce launches.
The challenge was to design a custom visual rendering while preserving the robustness of a Shopify Advanced environment. The key asset of this redesign is the development of an event-specific template dedicated to "monthly drops" of the brand. During these launches, the site switches to an immersive waiting page with a countdown to maximize engagement. In parallel, SEO was optimized (clean code, editable blocks, international currency management) and the tool Shopify Search & Discovery was integrated for high-performance filters.
Shopify Advanced: Powering Davril Supply's Performance
The choice of the Shopify Advanced solution addresses three strategic challenges:
- Autonomy: Internal teams manage daily commercial and editorial content without technical dependency.
- Resilience: The platform seamlessly handles massive traffic spikes generated by simultaneous connections during drops.
- Scalability: By avoiding excessive code customization, the store remains fully compatible with future ecosystem innovations.
Conclusion
Davril Supply's new website merges artistic boldness with commercial efficiency. Post-launch performance validates the agency's strategy: the average order value has increased by +28% thanks to the new user experience.
