Terravita: A migration to Shopify Plus for healthy and sustainable growth
A key player in well-being and natural health, Terravita (Terravita Group) made the strategic choice to migrate to Shopify Plus. Accompanied by Axome, the brand offers itself a new high-performance platform, capable of combining scientific rigor and a fluid customer experience, while freeing its teams from maintenance constraints.
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Gaining agility: the migration challenge
Faced with the rigidity and high maintenance costs of its previous solution, the Terravita group needed a new lease of life. The objective was clear: to reduce technical debt and regain agility to support growth.
The choice of Shopify Plus was essential to simplify the digital ecosystem, allowing teams to focus on business rather than technology. This migration represents a real rationalization, offering a robust, scalable infrastructure that is ready to absorb traffic peaks.
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A UX/UI redesign focused on expertise and trust
The redesign of the user interface (UI/UX) had to embody the duality of the brand: natural formulas supported by science. The result is a simple, bright and reassuring design that immediately inspires confidence.
Segmentation by needs (Stress & Sleep, Immunity & Vitality, etc.) facilitates intuitive and solution-oriented navigation. The integration of the editorial magazine “Le Mag'” enriches the course, anchoring Terravita in an expert position while boosting natural referencing (SEO).
Specific functionalities at the service of conversion
To support performance, the site relies on a well-thought-out ecosystem of applications, designed to optimize each stage of the conversion.
- The shopping experience is boosted by authentic UGC videos via Join Stories
- Loyalty is reinforced by an engaging rewards program supported by Loyoly
- Subscription management remains simple and transparent thanks to the integration of Recharge
Tailor-made functionalities, such as smart bundles and a personalized recommendation quiz, complete this system to increase the average basket and offer virtual medical advice online.
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Complete and instructive support on Shopify
Beyond design and development, the Axome teams supported Terravita Group in increasing competence on Shopify Plus.
Training sessions allowed internal teams to master the daily management of sites and to fully exploit the possibilities offered by the platform.
Conclusion
This migration to Shopify Plus marks a new stage in the group's digital strategy: more agile, more efficient and better prepared to support its growth over the long term.
