Shopify POS at Matière Première: modernizing the point of sale with Axome's support
Matière Première is a fine fragrance house renowned for the excellence of its olfactory creations and its minimalist aesthetic. With rapid e-commerce growth and the opening of physical retail locations, the brand needed to modernize its retail infrastructure.
The primary goal was to break down silos between the online store and physical boutiques. To provide an exceptional customer journey that matches the brand's positioning, Matière Première wanted to centralize catalog, inventory, and customer data management within a single ecosystem. The choice naturally fell on the Shopify ecosystem and the implementation of the Shopify POSsolution, orchestrated by the agency Axome.
The challenges of unified commerce for a premium brand
Before Axome's intervention, managing online and in-store sales separately led to operational friction and incomplete visibility into customer purchase history:
- Disconnected inventory: Risks of overselling and a lack of responsiveness in replenishing retail locations.
- Fragmented customer databases: Inability to instantly access the profile of a customer visiting a store if they had previously ordered online.
- Rigid checkout processes: Need for more agile and modern equipment to streamline the checkout experience during peak hours.
To address these challenges, Axome designed a custom roadmap combining auditing, technical scoping, hardware configuration, and change management support.
The solution deployed by Axome: Shopify POS at the heart of the ecosystem
1. Data centralization and mobile POS
Thanks to the Shopify POSsolution, all of Matière Première's data is now centralized in real time:
- Unified data: Product catalogs, pricing, customer profiles, and inventory are synchronized instantly between the web and physical stores.
- In-store mobility: Implementation of mobile POS systems on iPads and tablets, allowing sales associates to finalize transactions directly on the sales floor or guide customers through the payment process without interruption.
2. A rigorous 3-step deployment methodology
To ensure a smooth transition to unified commerce, Axome deploys Shopify POS using a rigorous three-stage methodology. It all begins with a workshop and technical scoping phase to align retail objectives and validate IT integration. Our experts then redefine processes and hardware architecture to ensure the solution truly simplifies the work of sales staff. Finally, Axome handles the complete software and hardware configuration, accompanied by dedicated training to ensure store teams are 100% autonomous from the very first day of launch.
Streamlined customer journeys and tangible results
The switch to Shopify POS and Axome's support have enabled Matière Première to activate new omnichannel features that are essential today:
- Responsive Click & Collect: Ultra-fast in-store web order fulfillment.
- Cross-channel returns and exchanges: Seamless processing of online purchases directly at the store counter.
- Endless Aisle: Ability to order and pay for out-of-stock items in-store for direct home delivery.
- Omnichannel loyalty: Comprehensive purchase history available at a glance for sales associates to personalize service and recommendations.
The Axome advantage: your certified Shopify POS partner
The success of the Matière Première project showcases Axome's expertise in deploying unified commerce strategies. By combining CMS proficiency, IT system integration, and staff training, Axome transforms your retail locations into true connected omnichannel hubs.
Conclusion and call to action
Looking to modernize your physical stores and offer your customers a seamless omnichannel experience?
Trust the retail and e-commerce experts at Axome. Contact our team today to assess your needs and deploy Shopify POS across your retail network.
