DNVB Acceleration: How Krème succeeded in its Shopify Plus redesign

‍

Context and objectives: breaking through the glass ceiling

Although Krème had clearly validated its product-market fit, its previous website acted as a glass ceiling, limiting its expansion potential. The DNVB needed to evolve its ecosystem to meet ambitious business goals without compromising its brand image.
‍

• The mobile-first shift: With the vast majority of its traffic coming from smartphones, the mobile conversion rate remained below expectations. The primary goal of this Shopify Plus redesign was to provide an ultra-smooth, app-like experience to capture this lost revenue.
• Increasing the average order value: The brand wanted to significantly increase its order value. To achieve this, the strategy focused on promoting complete skincare routines rather than individual products.
• Scientific reassurance: The new platform had to embody the clinical excellence ("Clean Science") of the products. The challenge was to reassure consumers by highlighting the natural formulas in the face of major industry competitors.

‍

‍

‍

‍

‍

The UX challenges of this Shopify Plus redesign

The success of this project relied on resolving critical friction points identified during initial audits. One of the most urgent findings was a significant drop-off in users between the product page (PDP) and the cart.

To address this, our UX/UI teams completely redesigned the information hierarchy. It was essential to make the product's immediate benefits much more visible above the fold. The user experience was restructured to naturally guide the customer toward complete skincare routines.

At the same time, the visual identity evolved into a premium and warm aesthetic, meeting the expectations of a demanding art direction. We integrated tangible proof of clinical efficacy (studies, certifications, French manufacturing) to strengthen the sense of trust, a key element for a cosmetic DNVB.

‍

‍

‍

‍

‍

A high-performance e-commerce architecture by Axome

As aDNVB e-commerce agency, we deployed an advanced, custom-built technological architecture to address these complex challenges. Our goal was to deliver a platform that is fast, scalable, and easily managed by the Krème team.
‍

• Leveraging the OS 2.0 theme: This sophisticated technological choice offers total creative freedom through a modular section system. It ensures optimal web performance (Web Core Vitals) while providing the client with 100% autonomous administration.
• Optimized checkout extensibility: We developed a custom progress bar integrated directly into the cart drawer. This feature encourages upsells without any friction by offering the conditional addition of samples of the user's choice.
• The power of native bundles: To support an increase in average order value, we implemented native product bundles that include tiered pricing displays.
• An ecosystem of interconnected tools: For a complete experience, we implemented the Dialog conversational agent, the Reversia translation app, and migrated the customer review system to Okendo to maximize customer confidence.

‍

‍

‍

‍

‍

Record time-to-market for this cosmetics site redesign

One of the greatest achievements of this project lies in meeting an extremely tight schedule. Krème had a strict time-to-market requirement, demanding a launch in just two and a half months.

Thanks to an agile methodology, rigorous functional workshops, and the unwavering commitment of our teams, Axome was able to meet this ambitious deadline. The delivery of this high-end platform on time was a success, demonstrating our agency's ability to handle high-velocity projects.

‍

‍

‍

‍

‍

Conclusion

The Krème case perfectly illustrates how a mastered Shopify Plus redesign can unlock the growth potential of an ambitious DNVB. By combining premium art direction, mobile conversion optimization, and a top-tier technical stack, Axome has provided Krème with the ideal platform to establish itself in the cosmetics market.

‍