Axome support at the heart of Nutrimuscle's growth
Nutrimuscle is the absolute reference for demanding athletes. But to stay ahead of the curve with such a rich catalog and such a specialized community, the brand was facing a major challenge: scalability. What's at stake? Leaving an aging infrastructure for Shopify Plus, in order to combine technical power and marketing agility.
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Long-lasting collaboration based on agility and trust
What defines our relationship with Nutrimuscle is above all the longevity. We are not simple service providers, but a strategic partner rooted in their daily lives. This proximity allows us to be reactive and daring: we do not just execute, we advise, test and optimize together.
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360° support on a daily basis
Our role is to support the Nutrimuscle teams on all fronts to guarantee maximum performance:
- Technique: Custom front dev, and complex integrations.
- UX/UI: User centered design for smooth and intuitive navigation.
- Performance: Continuous optimization of the shopping journey to boost the average basket.
- Innovation, scalability and AI : Advisory and strategic support to allow the brand to scale easily and without constraints
Strategic projects for sustainable growth
Internationalization and B2B
The multi-store architecture allowed us to segment markets without burdening operational management:
- Shopify Plus B2B: An interface dedicated to professionals with tailor-made rates and simplified VAT management. We even automated the update of Store Locator dealer data to save them valuable time.
- Heading to Japan: Deployment of a fully localized store (language, currencies, cultural codes) to conquer this demanding market.
A redesigned product experience (UX/UI & CRO)
For a brand whose consulting is the core business, the experience must be educational and effective. We have redesigned the key paths:
- Product Sheets & Homepage: Complete UX redesign to make complex compositions perfectly readable.
- Navigation & Landing Pages: New menu structure and creation of modular templates to boost marketing autonomy.
- Decision support: Deployment of a personalized diagnosis and a protein comparator to guide each athlete.
Operational fluidity and performance
The site must be a sales tool, but also an effective management tool:
- Inventory management: Implementation of intelligent functionalities to manage temporary or permanent breakdowns without frustrating the user.
- Subscription: Optimization of the subscription tunnel to retain the customer base and stabilize recurring revenues.
- Quable PIM: Centralization of product data to guarantee a “Single Source of Truth” on all channels.
Conclusion
By migrating to Shopify Plus with structured support, Nutrimuscle has transformed its technical constraints into growth drivers. Today, we continue to move forward hand in hand, testing new features every week so that the site fits perfectly with their acquisition strategy and exceeds their conversion goals.
