Lashilé Beauty: propelling the gummy leader into a new Shopify era
Historical client of the agency, Lashilé Beauty has established itself as the French reference for dietary supplements in the form of gummies. Faced with sustained growth and the challenges of international expansion, the brand wanted a complete overhaul of their online store, through a new visual identity and a healthy technical base.
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The user experience: performance through clarity
This redesign on Shopify was not just a blank slate. We capitalized on years of data and customer feedback to create an ultra-efficient interface. The UX of this new store was designed to remove doubts from the first seconds of navigation.
We have focused on product pedagogy: the clarity of the benefits, the transparency of the composition and the emphasis on treatments are now omnipresent. This approach extends to the results lists, where the purchase of packs and the understanding of the benefits are facilitated to shorten the conversion tunnel. Everything was designed in a logical way Mobile-First, guaranteeing a smooth and “Instagrammable” experience for an audience that mostly consumes the brand on smartphones.
Invisible engineering: sanitation to rule better
The real tour de force took place behind the scenes of the site. Following a historic multi-store merger, Lashilé managed complex data models that hampered the agility of the e-commerce team.
Our technical division has orchestrated a full standardization of the catalog, cleaning up data structures to start again on a healthy basis. We have built a tailor-made, high-performance theme, integrating an ecosystem of strategic tools:
- Recharge for intuitive subscription management.
- Cookies Bundles to create dynamic bundles.
- Orb to ensure intelligent and frictionless international referrals.
Why Shopify is still Lashilé's number 1 ally
By choosing an optimized architecture on Shopify, Lashilé Beauty frees itself from the technical constraints of the past. The drastic reduction in code complexity now allows for exemplary loading speed and simplified daily maintenance. The brand now has a robust platform, ready to adopt future Shopify innovations without having to worry about heavy technical updates.
Conclusion: A conversion machine ready for the future
This redesign is proof that a long-term vision between an agency and a brand is the key to success. By merging a “pep” and daring artistic direction with a profound technical restructuring, we delivered a platform designed to conquer new global markets.
