Pérouse Paris: Shopify redesign for a tailor-made experience
Founded 10 years ago, the jewelry house Pérouse Paris Had an online store that acted mainly as a window. The brand wanted to take a step forward: professionalize its digital presence, unify the customer journey and transform its site into a real efficient sales channel.
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A premium UX/UI experience, at the service of online jewelry
To translate the elegance of the brand without ever compromising performance, we relied on a robust and elegant theme. The integration was carried out based on brand models, with precise adjustment work in order to faithfully respect the visual identity.
The site adopts an assumed minimalism, leaving plenty of room for product visuals and reinforcing high-end perception.
The buying process has been extensively optimized, in particular on product sheets, a key point in jewelry. Variation selectors have been designed to easily manage complex customizations (size, metal, engraving), without friction for the user.
Finally, the Experiment was designed in Mobile First, in order to meet the uses of a demanding and connected clientele, with an identical level of requirements on mobile and desktop.
Reassure, Advise, Convert Through Key Levers
In jewelry, buying online requires an absolute level of trust. We designed the site to offer tailor-made advice, digitizing the expertise of the seller in store:
- Reinsurance levers: Valorization of transparency through content dedicated to the places of manufacture and the origin of the stones, essential to justify price positioning.
- Customer proximity: Integration of modules of Making an appointment (showroom or video) and contextual contact buttons on product sheets (questions about size, wear), removing the last obstacles to conversion.
A technical base designed for performance and scalability
The success of this project is based on a complex and perfectly orchestrated data architecture, requiring in-depth expertise in e-commerce flows.
- Customized Flow Architecture: Orchestration of an interconnected ecosystem linking the product catalog, the Shopify site and the workshop management tool.
- Process automation: Implementation of specific connectors ensuring the automatic transfer of orders to production. This synchronization guarantees perfect continuity between digital sales and physical manufacturing, without re-entering or breaking the flow.
- Migration & International: Full recovery of customer history and multi-market configuration (Shopify Markets) to support brand development.
Conclusion
By meeting the challenge of going online in only 4 weeks, the agency has equipped Pérouse Paris with an efficient, stable and aesthetic e-commerce tool, ready to perform as soon as it is launched for the end of year celebrations. A controlled transition that lays the foundations for sustainable digital growth.
