Beal redesign — Successful migration from Prestashop to Shopify
Beal, the key brand in the climbing and working at heights sector, has decided to modernize its e-commerce site to meet the expectations of an increasingly demanding clientele.
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Objective
The aim was to provide a smoother user experience and to make product management easier. Axome was asked to support Beal in this transition from Prestashop to Shopify, a solution recognized for its ease of use and its e-commerce performance.
Our approach
Migrating an e-commerce site is a challenge that requires careful planning and technical expertise. To ensure a smooth transition and ensure the continuity of Beal's activities, we adopted a structured approach:
- In-depth analysis : We first carried out a complete audit of the existing Prestashop site in order to identify the essential functionalities to maintain and the areas for improvement.
- Creating a new UX/UI design : Axome has designed a modern and ergonomic design, adapted to Beal's identity, highlighting the quality of its products and simplifying the customer journey.
- Data migration : All products, customers, orders, and content have been transferred to Shopify with consistent information and data integrity.
- Shopify customization : We set up Shopify to meet Beal's specific needs, adding tailored applications and features, while ensuring simplified inventory and order management.
The results
The migration from Beal to Shopify was a success, with significant results:
- Increase in the conversion rate from the first weeks, thanks to a more intuitive interface and an optimized purchasing process.
- Reduced loading time, thus improving the user experience and natural referencing.
- Simplified management of products, stocks, and orders through Shopify's user-friendly interface, offering more autonomy to the Beal team.
- Integration of new marketing functionalities (emailing, promotions, etc.) that increased customer engagement.
Beal's migration from Prestashop to Shopify, led by Axome, demonstrates the importance of adopting a flexible and efficient e-commerce solution to meet the expectations of a constantly evolving market. Today, Beal has a modern, efficient e-commerce site that is capable of supporting its long-term growth.
