Redesign of the Serge Blanco site under Shopify: An e-commerce at the service of elegance and performance
Founded in the spirit of rugby and French elegance, Serge Blanco has established itself as a reference in men's fashion for over three decades. The brand, embodied by values of quality, authenticity and know-how, offers daring and timeless fashion. Committed to responsible commitments, it favors noble materials and careful design for a demanding and refined clientele.
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An immersive and fluid user experience
To meet the expectations of modern customers, our team of experts in UX/UI and artistic direction has designed an intuitive customer journey, in perfect harmony with the identity of the brand. The collection pages and product sheets have been redesigned to offer a captivating visual experience, highlighting the materials and cuts of the products. The interface is designed to put the image first, inviting the user to dive into the world of Serge Blanco, with smooth navigation and a product presentation that draws attention to every detail.
A powerful and optimized Shopify architecture
With this redesign on Shopify, the Serge Blanco site benefits from a highly efficient and optimized platform, both for the front office and for the back office. Our Shopify specialists have integrated advanced functionalities, allowing simplified management of content and products, for optimal responsiveness to the needs of the brand and users. The site, in full width and responsive, adapts perfectly to any type of screen, guaranteeing a uniform and uncompromising experience for visitors.
A technical partnership at the service of brand image
This project allowed Serge Blanco to rely on the expertise of Axome, a Shopify specialist, to achieve high quality standards. The collaboration between our teams has made it possible to deploy a reinforced visual identity, a scalable and performance-oriented site. The result: an immersive e-commerce, both aesthetic and functional, that embodies Serge Blanco's values and meets the expectations of its customers in terms of quality and innovation.
