Redesign of the Therm-ic site on Shopify

‍

‍

An effective customer journey and UX/UI

The redesign of the Therm-ic site was designed to offer a smooth and intuitive customer journey. Each element of the interface has been designed to facilitate navigation and information retrieval. Emphasis was placed on the outdoor and technical aspects of the products, allowing users to fully immerse themselves in the brand's universe.

‍

‍

‍

An artistic direction adapted to the new charter

The artistic direction (AD) of the site has been carefully developed to adapt to Therm-ic's new graphic charter. A lot of space has been given to images and video clips, creating a dynamic and immersive layout. The large letterpress closets add a sporty and outdoor touch, in perfect harmony with the identity of the brand.

‍

‍

‍

‍

‍

Why Shopify?

Shopify was chosen for this redesign because of its many qualities:

• Flexibility and Customization : Shopify offers great flexibility in terms of customization, making it possible to create a unique interface that is perfectly adapted to Therm-ic's needs.
• Performance and Security : The platform is known for its performance and security, guaranteeing a smooth and secure user experience.
• Scalability : Shopify is a scalable solution that can adapt to business growth, offering advanced features to manage a significant volume of sales and traffic.
• Support and Ecosystem : Shopify has an ecosystem rich in applications and tools, as well as responsive customer support, making it easy to manage and optimize the site.

‍

Conclusion

The redesign of Therm-ic's e-commerce site on Shopify created a platform that not only reflects the brand's unique universe, but also offers an exceptional user experience. Thanks to an intuitive interface, smooth navigation and an adapted artistic direction, the Therm-ic site is now a true reflection of the innovation and quality of its products.

‍

‍