Studio SEER: a premium Webflow website redesign for a creative studio
Studio SEER, a subsidiary of the EDG agency, is no ordinary production house. It is a data-driven creative studio powered by artificial intelligence. However, their previous website, dating back to 2022, no longer reflected this technological edge. With an outdated positioning and a portfolio that was difficult to update, the brand struggled to convey its true value to a demanding audience of marketing and e-commerce directors.
To mark this evolution, Studio SEER called upon Axome's expertise. The goal? A complete Webflow site redesign capable of elevating their new visual identity while becoming a true B2B acquisition driver. A look back at a project managed at full speed and delivered in just three months.
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An immersive UX/UI design to support a new positioning
The major challenge of this redesign was to translate Studio SEER's new graphic charter into a fluid, memorable, and "Mobile-First" digital experience. The Axome UX/UI design team created a bold interface without compromising on usability.
- Assertive visual identity: Precise use of the new graphic charter with a sharp color palette and impactful typography.
- Premium interactive experience: Integration of complex scroll animations, dynamic stickers, and an interactive eye that follows the cursor to capture the user's attention.
- Optimized user journey: A "One Page" structure facilitating direct access to key offerings such as custom UGC shoots and Social Ads creation.
TheThe layout was designed from A to Z to immediately highlight the client's promise: combining creative intuition, data rigor, and the power of AI to maximize the ROI of every advertising campaign.
Custom Webflow integration: technology serving autonomy
To meet the requirements for flexibility and fast loading speeds, Webflow was the clear choice for a CMS. Our experts structured the site on a solid foundation while developing a custom integration for the most complex modules.
The main technical challenge lay in developing an interactive portfolio rich in media content (videos, IAB banners). Since the client needed to publish new projects daily, we deployed a bespoke solution:
- A 100% autonomous Webflow CMS collection that requires no technical intervention from our team.
- A three-level dynamic filtering system to categorize case studies (B2B/B2C, project type, image or video format).
- Advanced video integration via the Vimeo API. Custom scripts manage audio and automatically disable the player after two seconds of inactivity, preserving the site's overall performance.
Digital performance that drives lead generation
An aesthetic site is only valuable if it generates business. From the kick-off workshop, the Axome project team focused the architecture on generating qualified leads.
The homepage strategically highlights the unique role of the "Creative Strategist" through a system of anchors and interactive animated cards. The studio's unique methodology, a key conversion driver, was modeled as an interactive timeline that animates on scroll.
Finally, the contact page was completely redesigned. A native, secure Webflow form, structured to immediately qualify the prospect's needs (budget, format type), was implemented to streamline the briefing process. With optimized on-page SEO and Core Web Vitals in the green, the site is built for visibility.
Conclusion
By entrusting the website redesign Webflow of its digital storefront to Axome, Studio SEER has successfully completed its transition. The agency now has a modern, high-performance, and easily manageable platform that perfectly aligns with its ambitions in the data-driven content market.
Looking to modernize your brand image, gain autonomy in managing your content, and turn your site into a conversion machine? Contact us contact the Axome agency today to discuss your Webflow project with our experts.
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