How to launch your e-commerce brand on Shopify Plus? Ollie x Axome Case Study
Launched by the co-founders of AIME (Mathilde Lacombe and François Morrier), Ollie is a new daily skincare brand dedicated to Gen Z (10-25 years old) and their parents. For its official launch, the challenge was threefold: deploy the B2C site in under 3 months, integrate a B2B channel for distributors (pharmacies, concept stores) from the start, and leverage the power of Shopify Plus to ensure autonomy, display performance, and scalability.
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User Experience (UX/UI): An immersive, mobile-first design for Gen Z
To appeal to a young, connected audience, Axome designed a digital experience focused on fluidity, visual content, and instant reassurance.
- Art Direction & Visual Identity: Faithful integration of the Ollie brand book, combining soft, vibrant colors with bold typography for a modern and engaging look.
- Mobile-First Journey & Navigation: Ergonomics designed primarily for smartphone use, featuring quick access to scent variations, a streamlined header, and predictive search via the native Search & Discoveryapp.
- Product Pages (PDPs) and Cross-Selling: Breaking down products by scent variant to maximize collection visibility, dynamic display of customer reviews (Judge.me), and integration of UGC videos and reassurance blocks.
- Optimization Side Cart: Integration of an interactive side cart featuring a dynamic free shipping progress bar, gift-with-purchase (GWP) management, and personalized product recommendations to increase Average Order Value (AOV).
Technical Foundation & Project Specifics: The power of bespoke B2B
Beyond the B2C storefront, the strength of this project lies in the technical engineering deployed by Axome to meet the brand's logistical and commercial requirements.
1. Application Ecosystem and Logistics / Data Integration
- Logistics & WMS: Interconnection of unified inventory and automated synchronization of order flows with the logistics provider.
- Tracking & GDPR Compliance: Deployment of the Easy Tag GTMmodule, GA4 integration, Meta Ads, TikTok Shop, and configuration of Consent Mode v2.
- Email & Customer Service: Connectors for Klaviyo (marketing automation, replenishment, stock notifications) and Gorgias (centralized customer relations).
2. A simplified, bespoke B2B experience
To allow distributors and key accounts to place orders independently, Axome developed a specific module tailored for multi-store networks. Directly from the cart, professional buyers can easily distribute order quantities across their various points of sale. In the background, the platform processes this global request to automatically generate individual orders for each delivery address.
The Benefits of Shopify Plus & Axome Expertise (Shopify Platinum Partner)
Why Shopify Plus for the Ollie brand?
- Scalability & International: Multi-market management (France & International) with a unified domain name.
- Technical peace of mind: A cloud infrastructure capable of handling traffic spikes from influencer campaigns and product launches without slowing down.
- Management autonomy: An intuitive back-office interface that allows Ollie's marketing teams to manage content, bundles, and promotional campaigns independently.
Conclusion
By leveraging an agile project methodology and deep expertise in both native and custom Shopify Plus features, Axome enabled Ollie to launch on the market in record time. The brand now has a modern, high-performance e-commerce platform ready to accelerate its B2C and B2B growth internationally.
