How Les 2 Marmottes boosted their growth with Shopify Plus

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An ambition for growth without technical limits

The challenge was twofold: to accelerate B2C turnover via a modern and mobile-first interface, while structuring a robust B2B and international offer. The migration to Shopify Plus was necessary to ensure total reliability, even during seasonal peaks, and to simplify the daily management of internal teams.
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User Experience (UX/UI): A visual immersion at the service of conversion

For a brand as strong as Les 2 Marmottes, the design should not only be beautiful, it must be efficient. We have validated a modern visual identity, based on a premium Shopify theme selected for its fluidity and native mobile optimization.
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• Mobile-first design: Navigation designed for instant, fluid and intuitive purchases.
• Brand Immersion: Use of rich page templates (seasonal Landing Pages) to tell the story of plants.
• Optimized Shopping Journey: Integration of intelligent cross-selling mechanisms and a dynamic FAQ to remove the obstacles to buying right from the product sheet.

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The Technical Basis & Specificities: The Power of Customization

The success of this project is based on the perfect interconnection of the Shopify Plus ecosystem with the existing IS. Our agency orchestrated technical integration to transform a complex catalog into a simplified shopping experience.
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• SI & ERP connectivity: Synchronization of flows for unified management of stocks and orders with the Sage ERP.
• Advanced Business Logic: Deploying specific features such as custom box, the sampling system, and product customization.
• Complex Promotional Management: Implementation of cumulative gift and promotion rules, segmented by customer group (B2B/B2C) and by country.
• Logistics connectors: Seamless integration of WMS, after-sales service and Marketplaces solutions for 360° management.
  
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The advantages of Shopify Plus: scalability and autonomy

The choice of Shopify Plus allows Les 2 Marmottes to have a scalable platform, capable of supporting international growth (multi-languages French/English) without constraints.
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• Marketing autonomy: Teams can now create landing pages and edit content without technical intervention.
• B2B performance: Native management of excluding taxes and conditions specific to professionals.
• Reliability: A SaaS platform that guarantees total availability, even during product launches or holiday periods.
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Conclusion

Deployment of the new site The 2 Marmottes marks a key step in the brand's digital transformation. Thanks to a robust technical base and careful UX, the brand now has a powerful and scalable sales tool. Our support continues through strategic monitoring and maintenance missions, making it possible to continuously integrate major developments, such as the recent redesign of the basket page or the optimization of personalized packs.

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