Redesign of the La Chaise Longue e-commerce site under Shopify

Mission

To redesign its store, the iconic brand called on Axome's Shopify specialists. Axome chose the Shopify CMS for its reliability, flexibility, and scalable capabilities. Shopify offers an all-in-one e-commerce solution, including hosting, security and updates, thus freeing the La Chaise Longue team from technical constraints to focus on their core business. Its large library of third-party applications also allowed for the easy integration of advanced features to enrich the customer experience.

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Answer

To strengthen the link between visitors and La Chaise Longue, Axome has integrated a gift idea engine, allowing customers to find gift ideas based on their preferences and budget. A store locator has also been added to facilitate the location of stores and the click & collect experience. Each store page now offers detailed and up-to-date store information. Finally, to ensure effective management of stocks and sales, an ERP flow has been set up to synchronize data between the e-commerce site and the physical stores.

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Result

Axome worked closely with La Chaise Longue to develop a design that reflects the unique spirit of the brand. The result is a visually appealing website, full of bright colors and playful illustrations, which echoes the “fun” universe of La Chaise Longue. The design is not only aesthetically pleasing, but also functional, making it easy to navigate and discover products.

With this successful redesign, La Chaise Longue now has a modern, efficient e-commerce site that is in line with its brand, offering a quality user experience, both aesthetically and functionally. This is a major step in the digital transformation of La Chaise Longue, which strengthens its position in the lifestyle and interior design market.

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