Addingwell by Didomi
Addingwell by Didomi: Take Back Control of Your Marketing Data with Server-Side Tracking
Marketing data no longer stops at the browser.
Adblockers, ITPs, cookie restrictions: an increasing number of signals disappear before even reaching your analytics and advertising tools.
Addingwell by Didomi makes it possible to move data collection to the server side in order to guarantee data that is more reliable, more complete and in compliance with current regulations.
Thanks to an infrastructure based on Google Cloud Platform, Addingwell ensures performance, scalability and continuity of collection, while strengthening data governance and compliance with user consent.
Key Features of Addingwell by Didomi
Server-side tracking: Move your marketing tags to the server side to bypass browser limitations and restore the quality of your data.
Event Consent Monitoring (Didomi + Addingwell): Ensure that the consent signal requires each request sent to Google, Meta, or TikTok. Benefit from an auditable consent chain and better data quality scores.
Highly reliable infrastructure (Google Cloud Platform): A robust architecture guaranteeing stability, security and scalability.
Increased compliance (RGPD and international regulations): Stay in control of how data is collected and shared.
Improving marketing performance: Up to 20% more data agreed upon and usable to optimize your campaigns and decision-making.
Less dependence on third party cookies: A sustainable approach that is ready for a cookieless world.
Axome and Addingwell: for an optimized and tailor-made customer strategy
In collaboration with Addingwell, Axome helps you enrich your customer data and fully exploit their potential. We integrate Addingwell into your digital ecosystem to offer more accurate segments and more personalized campaigns. With Axome and Addingwell, boost your marketing through in-depth knowledge of your customers, allowing for increased loyalty and targeted actions that turn every interaction into an opportunity.