Partenaires

Join

JOIN is the leading platform allowing brands to integrate vertical and interactive video Stories directly on their e-commerce site. Inspired by social media codes, this “Mobile-First” solution transforms your strategic pages (Homepage, Collections, Product Sheets) into immersive experiences where the visitor can buy in one click without leaving the video.

How to boost your conversion with Video Commerce?

JOIN allows brands to integrate a format of vertical video stories, inspired by the codes of social networks and designed for mobile. Short and interactive, these videos can be integrated directly into strategic pages (product, collection, homepage) to capture attention from the first seconds and make product discovery more intuitive.


In a few clicks, these Stories become shoppable and connected to the catalog: visitors consult, interact and add to the basket without leaving the video. By streamlining the process and reassuring at the key moment of the decision, JOIN transforms attention into measurable commitment and increased conversion.

Key JOIN features:

Create video Stories from your existing content (UGC, social networks, customer reviews) or with the help of our AI tools:

  • Create Video Stories from your existing content (UGC, social networks, customer reviews) or with the help of our AI tools
  • Easily integrate them into your strategic pages: PDP, collections, collections, homepage, email, QR code, mobile app
  • Make your Stories shoppable, connected to your product catalog
  • Activate the addition to the cart directly from the video, without leaving the experience
  • Measure the real impact on engagement, conversion, and revenue with Advanced Analytics

Axome x JOIN: A partnership to boost your digital marketing

Axome enriches your digital strategy by integrating JOIN, a format of immersive and shoppable video Stories directly on your e-commerce site. Our marketing and performance expertise, combined with Join's innovative platform, allows your brand to create compelling video experiences that capture attention, enhance your products, and enhance visitor engagement.

With Axome and JOIN, transform your short content inspired by social codes into a concrete lever for interaction and conversion.

Nomasei's site enhanced by immersive storytelling

The Nomasei x JOIN x Axome Project perfectly illustrates the fusion between aesthetic requirements and technical performance. For this luxury shoe brand, we have implemented an immersive storytelling strategy:

  • Story-to-product: Transformation of static product sheets into dynamic experiences showcasing Tuscan craftsmanship.
  • Reinsurance and CSR: Use of Web Stories to disseminate the brand's ethical commitments in a fun and transparent way.
  • UX optimization: A smooth integration by the Axome teams, guaranteeing optimal loading time and premium navigation on mobile.