PrestaShop to Shopify migration: Estéban's technological gamble
Estéban Paris Parfums is a house renowned for its exceptional expertise in creating home fragrances and olfactory atmospheres. Faced with sustained growth and evolving consumer expectations, the brand needed to modernize its digital infrastructure. The goal? To replace an aging, fragmented architecture with a centralized, high-performance, and scalable solution.
To meet this challenge, Estéban turned to the Axome team. The major task involved merging three distinct platforms (two PrestaShop sites and a WordPress blog) into a single Shopify store. Here is a look back at a technical and strategic redesign that redefines the brand's user experience.
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A PrestaShop to Shopify migration to centralize operations
Managing multiple CMS platforms in parallel is a major hurdle for any e-commerce team. Between maintenance costs, data silos, and the complexity of updates, Estéban needed agility.
As an expert agency in Shopify, we recommended a unified approach. The Shopify redesign enabled:
- Centralizing B2C catalog management in this new back-office, while maintaining a dedicated store for B2B operations.
- Integrating editorial content (previously on WordPress) directly into the heart of the shopping experience.
- Simplifying order flow and invoicing management.
- Ensuring rock-solid technical stability, even during traffic spikes.
The choice of theme fell on Stretch, a robust technical foundation that our UX/UI teams customized to faithfully reflect Estéban's elegance and sensory world, while ensuring optimal loading times.
Yotpo: a loyalty program tailored for engagement
For a fragrance brand, customer retention is the name of the game. It is not just about acquiring new buyers, but turning them into true brand ambassadors.
To meet this requirement, we deployed and configured the YotpoThis premium technology stack integrates natively with Shopify and goes far beyond simple point accumulation. For Estéban, Yotpo has enabled the implementation of:
- Reward mechanics personalized by customer segment.
- An intuitive referral system to boost acquisition at a lower cost.
- A gamified customer experience accessible directly from the user account.
Centralized customer relations through the Klaviyo ecosystem
At the heart of this Shopify redesign, customer relationship management plays a strategic role. While Klaviyo is globally recognized for the power of its marketing automation, the platform also offers advanced features dedicated to support.
To capitalize on these tools, Estéban chose to integrate the support components of the ecosystem Klaviyo. The Axome agency supported the brand in the complete configuration of these solutions, including:
- The Customer Hub: A centralized space allowing customers to manage their orders, subscriptions, and returns independently.
- The Help Center (Helpdesk): An interactive and intelligent help center, directly connected to Shopify and Klaviyo data, giving Estéban's customer service teams a 360° view of the buyer's journey.
This total synergy between e-commerce, email marketing, and customer service provides a seamless post-purchase experience while drastically reducing the time spent by internal teams on processing requests.
Take your e-commerce to the next level
The complete overhaul of Estéban's ecosystem demonstrates that a well-prepared migration is a tremendous growth opportunity. By moving from a complex architecture to a unified Shopify environment, powered by the best solutions on the market (Yotpo and Klaviyo), the brand now has a formidable tool for expansion.
Are you managing an aging e-commerce infrastructure and looking to take a technological leap forward? Contact the experts at our digital agency, Axome, to discuss your project and design the architecture of tomorrow.
