Don't let sleep anymore
your Customer Data
Axome is your Klaviyo Elite partner. We turn your Shopify database into a recurring revenue driver through automation, advanced segmentation, and a global CRM strategy.
They activate their growth with Axome
Send mass newsletters to your entire base. The result: lower opening rates, massive unsubscriptions, compromised deliverability and unpredictable revenues.
A fine segmentation strategy and automated scenarios (Flows) that are activated according to user behavior. Result: +30% in revenue attributed to email, maximized LTV and a lasting customer relationship.
Go from mass emailing to precision CRM.
Customer acquisition is becoming more and more expensive. The profitability of your E-commerce is now based on Retention.
As a Shopify tech agency, we don't just write emails. We connect your ERP, synchronize your offline/online data and build a global vision of your customer life cycle.
- Technical Audit & Deliverability
- Complex Flow Setup (Cross-sell, Win-back)
- Conversion-oriented design & copywriting
Our global CRM expertise
A proven methodology that combines the creativity of the agency with the rigor of technical integration.
Strategy & Data
Analysis of your cohorts, RFM segmentation and definition of the sales promotion plan to send the right message at the right time.
Creation and Copywriting
Responsive template design, persuasive writing and constant A/B testing to maximize click rates and conversion.
Technical integration
Connection to ERPs, deliverability setup (DNS, DMARC), template design and training your teams in the chosen tool.
Revenues generated by Emailing
(Average customer)
Average ROI on campaigns
automated
Deliverability rate maintained
thanks to data cleaning
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Why choose Klaviyo for a Shopify site?
Klaviyo is the CRM solution that is most integrated into the Shopify ecosystem. Unlike general tools, Klaviyo allows you to retrieve transactional data in real time (Viewed Product, Added to Cart, Checkout Started) to trigger ultra-precise scenarios. Axome masters this synergy to maximize your revenue per visitor.
Are you managing the migration from Mailchimp or Sendinblue?
Yes, migration is a critical step. We ensure the secure transfer of your contacts, the “warming” of your IP to protect your deliverability and the reconstruction of your templates and automations in Klaviyo. We make sure to keep the consent history (GDPR) during the transfer.
What is the difference between Campaigns and Flows?
Campaigns are one-off mailings (newsletters, sales offers) sent to a given segment. Flows are automated sequences triggered by a customer action (abandoned cart, welcome, birthday, post-purchase). Our strategy is for Flows to automatically generate 20 to 30% of your overall turnover.
Can you connect my ERP or my loyalty program?
Absolutely. As a technical agency, we know how to connect Klaviyo to your existing technology stack (ERP, loyalty tool like LoyaltyLion, customer reviews like Yotpo or Judge.me) to enrich customer profiles and further personalize communications.
Do you do SMS marketing?
Yes, Klaviyo integrates SMS natively. We use it for high-impact and high-emergency communications (Flash Sales, VIP Shopping Cart Relaunch). We orchestrate SMS in addition to email for controlled and omnichannel marketing pressure.
How do you measure success?
We don't just look at the opening rate (which is often biased). We drive real performance: Revenue per recipient (RPR), Conversion rate, Database growth and especially Customer Lifetime Value (CLV). Detailed monthly reporting is provided to you.
Three areas of expertise, one single ambition: yours
CRM & Klaviyo Agency Expertise for Demanding E-Retailers
In an increasingly competitive e-commerce ecosystem, the acquisition of traffic is no longer enough to guarantee profitability. This is where the crucial role of a expert agency in CRM and Email Marketing. At Axome, we consider your customer database to be your most valuable asset. Our approach to CRM support on Shopify via Klaviyo is not limited to sending aesthetic newsletters; it is based on a robust data architecture aimed at maximizing customer lifetime value (LTV). By harnessing the power of first-party data, we transform anonymous visitors into loyal ambassadors through tailor-made retention strategies.
Technical implementation is the basis of our methodology. Unlike purely creative agencies, Axome masters the complex workings of Shopify integration and ERP connectors. We ensure the cleanliness of the data feeds that feed Klaviyo, ensuring that each segment — from “VIP” to “Churn Risk” — is updated dynamically. This technical rigor makes it possible to deploy advanced automation scenarios (Flows): conditional welcome sequences, cross-device abandoned cart reminders, or even win-back campaigns based on historical purchase frequency.
Beyond automation, the email deliverability is a major technical challenge that we manage on a daily basis. Spam filters (Gmail, Yahoo, Orange) are constantly evolving. Our dedicated team monitors the reputation of your sending domains, configures authentication protocols (DMARC, SPF, DKIM), and manages the regular cleaning of lists to maintain high engagement rates. A good CRM strategy is useless if your messages end up in spam; we make sure your brand stays visible in the main inbox.
Personalization is the driver of conversion.
The era of undifferentiated “Batch and Blast” is over. Thanks to the granularity offered by Klaviyo, we create dynamic content that adapts to the preferences of each user (products viewed, clothing size, preferred category). This hyper-segmentation not only increases click and conversion rates, but also strengthens brand affinity by offering a relevant and non-intrusive customer experience. This is what we call a “Client-Centric” CRM strategy.
Axome's global approach also integrates complementary levers such as SMS Marketing and loyalty programs. By orchestrating these channels in a unified way, we create seamless omnichannel journeys. For example, a VIP customer may receive an SMS notification for an exclusive private sale, while a cold prospect will be re-engaged via an educational email sequence. This holistic vision ensures balanced marketing pressure and optimizes every touchpoint in the buying journey.
Finally, our support is part of a logic of measurable performance.
We do not monitor by sight: each action is analyzed via precise KPIs (Revenue by email, Repurchase rate, CLV). As a Shopify agency partner, we have a clear vision of the impact of CRM on your overall P&L. Using Axome for your Klaviyo strategy means choosing a technical and marketing partner capable of transforming your data capital into a lever for sustainable and profitable growth.