Optimizing Web Performance for La Maison Convertible on Shopify Plus

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The Initial Situation

The site initially had a web performance of 40% on desktop and 30% on mobile. Additionally, visual art direction involved the use of large images and lots of JavaScript, making optimizing performance even more difficult.

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Mission Webferfs!

Faced with this challenge, our team of web performance experts adopted a multi-faceted strategy:

‍Minimization of third party applications: We analyzed and removed non-essential applications, reducing the number of requests when loading pages.

Optimizing images: Using the Shopify Image Optimizer tool, we compressed the images without losing quality, thus reducing the load time.

Creation of an optimized theme 2.0: We used the Shopify 2.0 development standards to maximize performance.

Lazy loading implementation: This technique has been used for images and multimedia content, improving page load time.

Minification of CSS and JavaScript: The CSS and JavaScript files have been minified to optimize page loading speed.

Mobile optimization: With the increase in mobile traffic, we optimized the site for these devices to ensure a smooth user experience.

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Results

The initial objective was to achieve a web performance of 60%. Nevertheless, our efforts made it possible to obtain a web performance of more than 80% on mobile and more than 90% on desktop, greatly surpassing the objective set.

This redesign showed that a site with a strong visual component and a large amount of JavaScript can still achieve excellent web performance on Shopify Plus. Thanks to our expertise, La Maison Convertible now offers a fast and smooth online experience, without compromising aesthetics.

If you are experiencing performance issues on your site, do not hesitate to contact us. We can help you improve the efficiency and appeal of your platform for your users.

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