Media plan

What is a media plan?

A media plan is a medium that groups together the ads you have created and the media in which you want to broadcast them. It is a strategic tool for achieving specific goals: increase notoriety, increase the audience, boost sales or promoting a product. The result is generally a calendar that includes both the dates of insertion and the media used.

Media/target suitability

To maximize the impact of your media ads, it is essential to define your target audience in advance. For a simple reason: it is essential that the media audience you select is in line with your targets. The choice of media will therefore differ depending on the type of your interlocutors, whether in a communication context. BtoC or BtoB. In addition, to optimize the impact of your campaign, it is important to work simultaneously on multiple media, both online and offline.

Define your budget

In order to achieve your goals in an efficient and sustainable way for your business, it is essential to establish a budget. It plays a decisive role in the choice of media and thus determines the scope of your visibility, even if the most crucial aspect remains the adequacy between the chosen media and your target audience. As agents, we can take care of the purchase of advertising space, and in a position to negotiate preferential rates for our customers.

Monitoring and reporting

Throughout your campaign, our team ensures that your messages are broadcast by the media, in accordance with negotiated terms. We ensure the integrity and smooth running of your plan. At the end of the campaign, it is necessary to measure the impact of your media plan on your real business, by observing whether your goals are being achieved. Our experts are competent to measure these results and provide you with a detailed report, called reporting.