Baseline & Slogan

The brand promise

In a world saturated with advertising messages, your slogan plays a crucial role in standing out. The first function of your baseline is to translate your brand promise into a few words and must therefore contain the purpose and mission of your project. A good slogan creates an emotional connection with your customers, a powerful vehicle for integrating their consumption habits. It encourages your customers to take action, to buy. It should be engaging and fully meet their needs.

Finding the right words

Creating a slogan starts with a creative process. We discuss with your teams during meetings and interviews to understand your expectations and ambitions. We start by finding words that perfectly illustrate your universe and your positioning, then we look for the formulation that best fits your project. To find the right baseline, you need to immerse yourself in what is the core of your brand. It is therefore essential to be clear with all the elements that form your brand identity.

A powerful slogan

Our teams have the necessary experience to advise you and devising, together, a powerful and powerful slogan. In a few words, your baseline should express your values and your positioning, while meeting a few specific requirements. A slogan should be unsophisticated and easy to remember, for example, playing on sound can make it easier to remember. It must be timeless in order to maximize its impact over a long period of time and be able to be used on all communication media without losing its impact or its beauty. Finally, a slogan should be quirky. Not only should it not evoke another brand by an unfortunate similarity, but it should also be unique because it is protected by the INPI (National Institute of Industrial Property).